Ecwid SEO audit: the issues built into Ecwid — and how to fix them

Write and add a unique meta description (120–160 characters) to every page that is missing one, so Google can display an accurate, compelling snippet in search results.

1. 1For a product: Ecwid Admin → Catalog → Products → click the product → 'SEO' tab → fill Meta description → Save.
2. 2For a category: Catalog → Categories → click the category → 'SEO' tab → fill Meta description → Save.
3. 3If embedded in WordPress: use Yoast SEO for site-wide pages; Ecwid's own SEO tab handles storefront-specific pages.

<head>
  <meta charset="UTF-8">
  <meta name="description" content="Shop our full range of handmade leather wallets. Free shipping on orders over $50. Slim, durable & personalised — order yours today.">
  <title>Handmade Leather Wallets | YourStoreName</title>
</head>

Add a unique, descriptive title tag (30–60 characters) to every page that is missing one.

1. 1In the Ecwid control panel, go to Catalog → Products → select the product → scroll to the 'SEO' section → fill in 'Page title'.
2. 2For categories: Catalog → Categories → select the category → SEO section → 'Page title'.
3. 3Click Save.

<!DOCTYPE html>
<html lang="en">
<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">
  <title>Slim Bifold Leather Wallet | BrandName</title>
</head>
<body>
  <!-- page content -->
</body>
</html>

Install a valid SSL/TLS certificate that exactly matches your store's domain name, so browsers trust your site and customer data is encrypted in transit.

1. 1If your Ecwid store is embedded in a website (WordPress, Wix, etc.), SSL is the responsibility of the host website — fix the certificate there using the relevant platform steps above.
2. 2If you use an Ecwid Instant Site (your-store.ecwid.com or a custom domain via Ecwid), go to Ecwid Control Panel → Website → Instant Site Settings → Custom Domain.
3. 3Ecwid provisions SSL automatically for custom domains connected through this panel. Confirm your domain's DNS CNAME points to the value Ecwid specifies, then click 'Connect domain'. SSL is issued automatically.

Renew your TLS/SSL certificate before it expires and enable automatic renewal so your store never goes offline or shows security warnings.

1. 1If your Ecwid store is embedded in an existing website, SSL is managed by that website's hosting provider — log in there to verify renewal.
2. 2If using an Ecwid instant site (ecwid.com subdomain or custom domain), SSL is handled automatically by Ecwid/Lightspeed — confirm the padlock is visible on your storefront.
3. 3For custom domains on an Ecwid instant site, ensure your domain's DNS CNAME record points to Ecwid's servers so the platform can manage certificate issuance.

<!-- SERVER-SIDE redirect is strongly preferred. Example nginx config snippet below. -->
<!-- nginx: force HTTPS -->
<!-- server {
    listen 80;
    server_name example.com www.example.com;
    return 301 https://$host$request_uri;
} -->