Ground control for search and AI
You can't rank what
AI can't read.
AI answers and search engines read your structure before they read your content. Miss the foundation and the best content in the world stays invisible.
SEOLZ audits all six pillars — SEO, AEO, GEO, accessibility, security, and lifecycle — as one interdependent web. They pull on each other: fix one and it moves the rest, and what search and AI judge is the sum. It tells you what to fix first, where it is, and what's at risk — then it keeps watching, so a regression surfaces the moment it happens, not at your next scan. We've got you.
No credit card · Scout tier includes a full six-pillar welcome brief on signup.
Works with the platforms your clients actually use
70 platforms · 33 cart systems · platform-aware fixes for every one of them
Most tools tell you what's broken.
We tell you how to fix it.
Every scanner gives you a score and a list. What they won't give you is the exact steps to fix a canonical issue in WooCommerce with Yoast installed, the precise schema block your Shopify product pages are missing, or the reason your GA4 and GTM are double-firing on every checkout. SEOLZ does all of that — for every finding, on every platform, for every plugin configuration your clients run.
→ Platform-aware fixes
Not generic advice. Exact admin-path instructions for your CMS, your SEO plugin, your cart — including when two plugins are fighting each other.
→ Paste-ready code
Fix artifacts generated for your site: schema blocks, GTM container imports, canonical tags, structured data — ready to drop in, not rewrite from scratch.
→ Fix bundles
Related issues grouped into single actions. Fix your product schema once and resolve findings across SEO, AEO, and product quality simultaneously.
Duplicate product URLs split your ranking signals. A self-referencing canonical tells Google which URL is the real one.
- 1In your theme, open Online Store → Themes → Edit code.
- 2In theme.liquid, confirm <link rel="canonical" href="{{ canonical_url }}"> is inside <head>.
- 3For collection filters, add ?ref params to robots.txt disallow or use the canonical app block.
- 1Install Yoast SEO or Rank Math (both set product canonicals automatically).
- 2Under SEO → Search Appearance → Product, ensure canonical output is enabled.
- 3For variation URLs, set the canonical to the parent product.
- 1Go to Channel Manager → Storefront → SEO.
- 2Enable canonical URLs for product pages.
- 3For category filters, disallow faceted params in robots.txt.
Your SEO is handled. Your AI visibility isn't.
Across real ecommerce sites audited on SEOLZ. Traditional SEO is table stakes now — the real gap is whether AI can read and cite you. Most sites can’t. Updates automatically as more sites are audited.
New · MCP
Or don't fix it yourself — point your AI agent at it.
Connect Claude Code, Cursor, or any MCP client to SEOLZ and your coding agent works the fix list right in your repo — each fix with the exact failing element and platform-specific steps. You apply it; SEOLZ verifies it. We never touch your code.
# connect your agent once (setup in your dashboard) # then just ask: > Start my SEOLZ fix worklist. > Get the next fix and apply it. > I deployed — verify it.
Six surfaces. One score. Every angle your site can lose revenue from.
Most problems hurting your site aren't purely SEO. They're an accessibility barrier that can draw an ADA demand letter. A security header gap. A product that's invisible to ChatGPT. A GTM tag firing twice on every purchase. SEOLZ tracks all of it and connects the dots.
Your catalog pages may be invisible to Google right now and you'd have no way to know. Indexability gaps, canonical conflicts, and faceted navigation issues silently kill organic traffic — we surface every one and tell you which to fix first.
When someone asks ChatGPT to recommend a product in your category, is your store in the answer? Often it isn't. We check the structured data, page structure, and brand signals that help search and AI understand your products and describe them accurately — and we measure whether they actually cite you, or a competitor.
AI search is eating traditional organic traffic. We track your actual brand mentions across ChatGPT, Perplexity, and other AI engines — and tell you what's pushing you down in the results.
Ecommerce stores are among the most frequent recipients of ADA accessibility demand letters. We run WCAG 2.1 AA checks across your catalog, surface the barriers that most often appear in demand letters, and track each one through to a verified fix.
A missing security header exposes your customers, and a compromised or flagged site loses search visibility fast. We check the server configuration, HTTPS setup, and email authentication issues that erode trust — before they become an incident.
SSL expires. Plugin versions fall behind. GTM containers go unverified. These aren't hypothetical risks — they're the operational failures that cause outages, ranking drops, and security incidents. We catch them before they happen.
New to this? Read the complete ecommerce SEO audit guide · or check your AI visibility
We don't just score your site. We tell you what to fix first.
Every audit produces a Revenue Risk score — one 0–100 read that ranks your open findings by business impact: how severe they are, how many pages they hit, and (when Search Console is connected) the traffic riding on them. When SEOLZ finds WCAG violations, it flags the highest-risk barriers at the top of your dashboard, where they belong. It's a prioritization signal — not a dollar figure or legal advice.
“Fix what costs you money first. Everything else can wait.”
SEOLZ triage ranks every finding by revenue impact, effort, and severity — and when your Search Console is connected it weights that by your real clicks, so the list is ordered by the traffic and money actually at stake, not a generic severity label.
Most tools grade six things in isolation.
SEOLZ scores how they pull on each other.
Your six pillars aren't six separate checks — they're a web. The structure that makes you accessible is the structure an AI needs to quote you. The security that keeps you safe is the trust search weighs. The lifecycle health that keeps you crawlable feeds everything else. Pull one thread and the others move — which is why the sum is the number that counts, not any single score.
Accessibility is machine-readability
The semantic HTML, heading hierarchy, and alt text that pass WCAG are the same structure an AI needs to extract and cite your page. A page a screen reader can't follow, an answer engine can't either.
Security is a trust signal
Google warns searchers away from sites it flags as unsafe, and HTTPS is a confirmed ranking signal. Exposed paths, stale CMS versions, and missing headers are how sites get compromised — and a compromised site loses trust with search and AI fast.
Lifecycle is crawl integrity
Redirect chains burn crawl budget, orphaned pages dilute authority, and stale content loses citation priority. Every lifecycle failure is a tax on every SEO, AEO, and GEO signal above it.
Nobody gets to see the algorithm — search and AI are black boxes, and the weights shift as the landscape moves. You can't game a weight you can't see, so the only reliable play is to do all of it, completely. That's the sum — and it's the number SEOLZ scores.
Answer-engine visibility
Find out who AI recommends instead of you.
More and more searches end with an answer instead of a click, and shoppers increasingly ask an AI assistant “what's the best…” instead of scrolling Google. If the answer names a competitor, you never even knew you were in the running.
SEOLZ asks ChatGPT, Perplexity, and Google's AI — live — whether they recommend you for the searches that matter, and shows you the exact competitor cited in your place, per engine. Then it points you at why they won and what to change.
Optimizing for AI search without measuring it is guessing. Measure it.
- ✓Live citation checks across ChatGPT, Perplexity, and Google AI — real answers, not estimates
- ✓The exact competitor each engine names instead of you, with their winning URL
- ✓Per-engine gaps — you might win in ChatGPT and be invisible in Perplexity
- ✓“Lost to a rival” alerts when a competitor takes an answer you used to hold
- ✓Metadata only — we record who's cited, never the AI's answer text
Your tag manager probably isn't giving you the full picture.
Duplicate GA4 events. Missing consent mode. Ecommerce tags firing on page load instead of purchase confirmation. These aren't hypothetical — they're the findings SEOLZ surfaces in nearly every connected site.
Connect your Google account and SEOLZ audits your live GTM container: every tag, every trigger, every variable. Then it generates an AI-written growth brief — what's broken, what it's putting at risk, and what to do next.
See how the GTM audit works →- ✓Live GTM container audit (tags, triggers, variables, consent mode)
- ✓Duplicate tracking and double-fire detection
- ✓GA4 ecommerce event validation
- ✓AI-generated growth brief — cross-referenced with your GSC traffic data
- ✓Importable fix artifacts for consent mode, GA4 ecommerce, Meta Pixel
Built for the teams managing more than one site.
Your clients are paying for answers, not raw findings. SEOLZ gives you a client-ready story: here's where their score was, here's what we fixed, here's what it's costing them if they don't act on the rest.
A drag-and-drop report builder (Pro and Agency) turns any brief into a branded, repeatable client deliverable — plus cross-site benchmarks and on-demand audits, so you can walk into any client call with data, not deliverables.
From URL to fix in minutes.
Connect your site
Add your domain. SEOLZ detects your platform, cart, and tech stack automatically — no configuration required.
We run the full audit
Six pillars, simultaneously. SEO crawl, WCAG rendering, security probes, GTM container pull, AI visibility checks, operational health scan — resolved into one prioritized action list.
Fix with confidence
Every finding comes with platform-specific instructions and paste-ready code. No interpretation required. Mark it done — the next audit checks it automatically, your score updates, and you have proof.
Fix it. Verify it. Show it.
Find · Fix · Watch
An audit is a photograph.
Your site is a moving target.
A scan is true the second it's taken and stale by the next deploy. So SEOLZ doesn't stop at the scan — it keeps watching. Between checks it re-drives your checkout by keyboard, watches your security posture and certificates, and tells you the moment a competitor takes an AI answer you used to win. This isn't uptime monitoring — we don't ping to check the server's up; we watch whether your site still works, ranks, converts and gets cited.
Everything that changes lands in one feed, ranked by what it's costing you — and when three things move at once, SEOLZ connects them: one deploy, not three separate fires. Most days it's quiet. You hear from it when something breaks, while it's still cheap to fix.
See what SEOLZ watches →- ✓Accessibility regressions on checkout, login and search — caught by keyboard, not just markup
- ✓Security drift: a dropped header, a known-CVE component, a hijackable subdomain, an unexpected certificate
- ✓AI-visibility loss — when a rival takes an answer you held
- ✓Certificate and domain expiry, before they take you offline
- ✓One consolidated alert, ranked by impact — not five tools and five inboxes
Start with a free six-pillar scan.
Scout is free, permanent, and includes a complete six-pillar welcome brief the moment you connect your site. When you're ready to go deeper, paid tiers start at $49/month.
- ✓Composite + pillar scores
- ✓Issue counts
- ✓Recurring five-pillar re-scan
- ✓Free forever
- ✓Every finding across all 6 pillars, with step-by-step fixes for your platform
- ✓Template fixes: fix it once, clear it on every page built from that template
- ✓Fix tracking: mark it fixed and the next audit confirms it
- ✓Email alerts for score drops, new security issues, and SSL / domain expiry
- ✓Report builder with PDF, HTML and Markdown export
- ✓GTM & tracking audit, plus Search Console topic gaps
- ✓Everything in Starter, for up to 5 sites
- ✓On-demand re-audits whenever you ship a change
- ✓AI visibility by topic: which engines cite competitors instead of you, and what their page does better
- ✓Track the competitors you care about
- ✓MCP fix worklist: hand fixes straight to Claude Code, Cursor or any AI coding agent, then verify them
- ✓Scheduled report delivery by email
- ✓Everything in Pro, for up to 25 sites
- ✓White-label reports with your logo and colors
- ✓Portfolio dashboard grouped by client
See the full pricing breakdown →
Questions
What platforms do you support?+−
Shopify, WooCommerce, BigCommerce, Magento, Wix, Squarespace, Webflow and ~90 more. Our fix library includes step-by-step instructions written specifically for each platform's admin.
Do I need to install anything?+−
No. SEOLZ scans your live site from the outside — just add your domain and we crawl it. No code, no plugin, no tracking script required.
What happens after my free scan?+−
You get your composite score and pillar breakdown free, forever. Upgrade to Starter to see every finding and the exact platform-specific steps to fix them.
How is this different from Semrush or Ahrefs?+−
Those are SEO tools. SEOLZ scores six dimensions — SEO, answer-engine readiness, AI visibility, accessibility, security, and site lifecycle — and gives you fixes written for your specific ecommerce platform.
Can I cancel anytime?+−
Yes. Billing is handled by Stripe; manage your plan, card, or cancel anytime from your account — no contracts.
What does the WCAG score mean legally?+−
It's a prioritized accessibility risk signal based on WCAG 2.1 AA checks, surfacing the barriers most often named in ADA demand letters. It's guidance, not legal advice — but fixing those barriers reduces your exposure and wins back customers.
See every score on your site before you spend a cent.
A complete six-pillar welcome brief the moment you connect your site. No credit card.
Connect your site free →Scout tier is free forever. Upgrade only for full fix access, weekly audits, and GTM integration.