Wix Studio SEO audit: the issues built into Wix Studio — and how to fix them

Add descriptive alt text to every product and content image so search engines and screen readers can understand what the image shows.

1. 1In Wix Studio editor, click the image element → open the Settings panel (gear icon) → find the 'Alt Text' field → enter your description → Done.
2. 2For Wix Stores products inside Wix Studio: Dashboard → Store Products → [select product] → click the product image → edit alt text in the image settings → Save.

<!-- BEFORE (missing alt — bad) -->
<img src="/images/red-leather-bag.jpg">

<!-- AFTER (descriptive alt — correct) -->
<img src="/images/red-leather-bag.jpg" alt="Red leather crossbody bag with gold buckle clasp">

<!-- Decorative image (intentionally empty alt — correct) -->
<img src="/images/divider-line.png" alt="">

Add descriptive alt text to every product and content image at the template level so search engines and screen readers can understand all images on the page.

1. 1In Wix Studio, click an image element → open the Properties panel on the right → enter alt text in the 'Alt Text' field.
2. 2For Wix Studio ecommerce product images, follow the same Dashboard → Store Products CSV workflow described for Wix above.
3. 3If using Wix Studio's CMS (dynamic pages), edit the connected dataset and add/populate an 'Image Alt Text' field, then bind it to the image element's alt text property in the editor.

<!-- Informative product image — describe what the image shows -->
<img src="/images/red-running-shoes-side-view.jpg"
     alt="Red canvas running shoes, side view, white rubber sole"
     width="800" height="800">

<!-- Decorative image — empty alt tells screen readers to skip it -->
<img src="/images/divider-wave.svg"
     alt=""
     role="presentation"
     width="1200" height="40">

Shorten your meta description to 150–160 characters so Google displays it in full instead of cutting it off with "…" in search results.

1. 1In Wix Studio, open the Pages panel, hover over the target page, click the three-dot menu → 'SEO'.
2. 2Edit the 'Meta description' field in the SEO settings panel, staying under 160 characters.
3. 3For dynamic product/collection pages, update the description pattern in the SEO Settings of the relevant CMS collection.
4. 4Click Apply / Publish.

<meta name="description" content="Award-winning Bang & Olufsen headphones, speakers and TVs. Visit our Malaysia showroom at The Gardens Mall, Level 2. Free shipping on orders over RM500.">

Expand your meta description to 120–160 characters so Google displays a compelling, complete snippet in search results that drives more clicks to your store.

1. 1In Wix Studio, select the page in the Pages panel → click the Settings icon (⚙) next to the page name → open the 'SEO' tab.
2. 2Update the 'Description' field to 120–160 characters → Save.
3. 3For ecommerce product pages, manage meta descriptions via the Wix eCommerce product editor under the 'SEO' section of each product.

<meta name="description" content="Shop the official Nike national team jerseys — advanced Dri-FIT heat tech meets bold heritage design. Free shipping on orders over $75. Explore the full collection now.">