AI Visibility (GEO) issues we check — and how we score them
Is your brand mentioned when someone asks an AI assistant for product recommendations? Unlike SEO, AI visibility isn't a fixed checklist — it's a live measurement of how your store appears to AI engines right now. Here's what every SEOLZ GEO audit checks.
AI Crawler Access
Quick winWe check your robots.txt against 10 named AI crawlers — GPTBot (ChatGPT), PerplexityBot, Google-Extended, ClaudeBot (Anthropic), Amazonbot, and more. If you're blocking them, AI engines can't read your site.
ChatGPT & Perplexity Mentions
Measured per auditWe query ChatGPT and Perplexity with prompts relevant to your store's product category and track whether your brand appears in the responses — and how often.
Competitor AI Share
Measured per auditWe identify which competitors appear in AI answers for your category, so you can see the gap and understand what's driving their visibility.
Entity Presence (Knowledge Graph)
Moderate effortAI engines trust brands with established entity signals — Wikipedia presence, Google Knowledge Graph entries, and consistent brand mentions across authoritative sources. We check where your brand stands.
Schema for AI Readiness
Moderate effortAI engines rely heavily on structured data. We check Product schema, AggregateRating, FAQPage, BreadcrumbList, and E-E-A-T signals — the markup that makes your pages AI-citable.
AI Visibility Trend
Tracked over timeWe track your AI mention counts across audits so you can see whether your GEO improvements are working — or whether a competitor is pulling ahead.
What your GEO score means
AI assistants are unlikely to recommend your store.
Partial AI visibility. Competitors are getting recommended instead.
Your store is AI-readable. Refine schema and entity signals.
Your store appears regularly in AI recommendations.
GEO questions
What is Generative Engine Optimization (GEO)?+−
Generative Engine Optimization (GEO) is the practice of making your store visible to AI-powered search and recommendation systems — tools like ChatGPT, Perplexity, and Google AI Overviews that generate answers and cite sources rather than returning a list of links.
Why are most ecommerce stores invisible to AI search?+−
The most common cause is AI crawlers being blocked in robots.txt — either by a wildcard rule, a CDN security setting, or an explicit block added during migration. SEOLZ checks all the major AI crawler bots and shows exactly which are blocked and what rule is causing it.
What is llms.txt and should my store have one?+−
llms.txt is a convention modeled on robots.txt that tells AI language models what your site is, what's on it, and what they're allowed to use. It's low effort to create; adoption by the major AI systems is still uneven, so treat it as a cheap convenience rather than a ranking lever. Most ecommerce stores don't have one.
How does SEOLZ handle GEO and AI visibility?+−
SEOLZ's GEO scanner checks named AI crawler bots against your robots.txt and server headers, probes Perplexity and ChatGPT visibility for your brand, checks for llms.txt presence, evaluates Wikipedia and Knowledge Graph presence, and scores E-E-A-T signals. GEO findings are site-level snapshots updated each audit.