AI Visibility (GEO) issues we check — and how we score them
Is your brand mentioned when someone asks an AI assistant for product recommendations? Unlike SEO, AI visibility isn't a fixed checklist — it's a live measurement of how your store appears to AI engines right now. Here's what every SEOLZ GEO audit checks.
AI Crawler Access
Quick winWe check your robots.txt against 10 named AI crawlers — GPTBot (ChatGPT), PerplexityBot, Google-Extended, ClaudeBot (Anthropic), Amazonbot, and more. If you're blocking them, AI engines can't read your site.
ChatGPT & Perplexity Mentions
Measured per auditWe query ChatGPT and Perplexity with prompts relevant to your store's product category and track whether your brand appears in the responses — and how often.
Competitor AI Share
Measured per auditWe identify which competitors appear in AI answers for your category, so you can see the gap and understand what's driving their visibility.
Entity Presence (Knowledge Graph)
Moderate effortAI engines trust brands with established entity signals — Wikipedia presence, Google Knowledge Graph entries, and consistent brand mentions across authoritative sources. We check where your brand stands.
Schema for AI Readiness
Moderate effortAI engines rely heavily on structured data. We check Product schema, AggregateRating, FAQPage, BreadcrumbList, and E-E-A-T signals — the markup that makes your pages AI-citable.
AI Visibility Trend
Tracked over timeWe track your AI mention counts across audits so you can see whether your GEO improvements are working — or whether a competitor is pulling ahead.
What your GEO score means
AI assistants are unlikely to recommend your store.
Partial AI visibility. Competitors are getting recommended instead.
Your store is AI-readable. Refine schema and entity signals.
Your store appears regularly in AI recommendations.