Answer Engine Optimization issues we check — and how to fix them
AI tools like ChatGPT and Google's AI Overviews pull from structured data. We audit your product schema, FAQ markup, brand signals, and E-E-A-T indicators — so your products show up where shoppers are increasingly searching.
15 catalogued Answer Engine Optimization issues, each with step-by-step, platform-specific fixes.
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- Article missing authorModerate effortAdd a structured-data author field (schema.org Person) to every article and blog post so AI engines and search crawlers can verify who wrote the content.
- Invalid rating valueModerate effortFix the AggregateRating.ratingValue in your structured data so it falls within the valid numeric range (1–5 by default, or within the declared bestRating/worstRating bounds).
- Low answer first scoreModerate effortRestructure your page content to lead with a direct, concise answer and add FAQ schema so search engines and AI assistants can surface your content as a featured snippet or direct answer.
- Low review countModerate effortCollect at least 5 published reviews so Google can display star ratings in search results for your product pages.
- Missing schema articleModerate effortAdd Article and BreadcrumbList JSON-LD structured data to every editorial/blog page so search engines and AI answer engines can correctly identify, understand, and feature your content.
- Missing schema breadcrumblistModerate effortAdd BreadcrumbList structured data (JSON-LD) to every page so Google can display your site's navigation path directly in search results.
- Missing schema faqpageModerate effortAdd FAQPage (and BreadcrumbList) JSON-LD structured data to pages that contain FAQ content so Google can display rich results directly in search.
- Missing schema howtoModerate effortAdd HowTo and BreadcrumbList structured data (JSON-LD) to pages that contain step-by-step instructions so Google can display them as rich results and answer-engine snippets.
- Missing schema localbusinessQuick winAdd a LocalBusiness JSON-LD schema block to your store so search engines and AI assistants can surface your business name, address, phone number, and hours in rich results and answer boxes.
- Missing schema organizationQuick winAdd Organization schema markup to your store's homepage so search engines and AI systems can definitively identify your business, logo, and social profiles.
- Missing schema productModerate effortAdd Product schema (JSON-LD structured data) to every product page so search engines can display rich results like price, availability, and ratings directly in search listings.
- Missing schema webpageModerate effortAdd WebPage (and Organization) JSON-LD schema markup to every page so search engines and AI answer engines can confidently understand and describe your site's content.
- Non iso dateModerate effortChange all datePublished (and dateModified) values in your structured data from informal formats like "09/23/2019 00:00:00" to the ISO-8601 format "2019-09-23" so search engines can correctly read your content's publication date.
- Org missing sameasQuick winAdd a `sameAs` array to your Organization structured data, linking to your official social profiles, Wikipedia page, LinkedIn, and other authoritative directories so search engines can confidently identify your brand as a distinct entity.
- Page unreachableModerate effortEnsure every page that should appear in AI-powered answers and rich results is actually reachable by crawlers, then add structured data so search engines and AI systems can read and surface its content.