SEOLZ

The audit built for your platform

Each platform builds the web differently — and breaks SEO differently. Start with an in-depth guide to the issues specific to your platform, or scan any store free.

In-depth platform guides

Hosted ecommerceShopifyThe largest hosted ecommerce platform — fast to launch, but its fixed URL structure and app-driven theming create a recurring set of SEO and performance issues.Read the Shopify guide →Self-hosted (WordPress)WooCommerceThe most popular ecommerce platform by store count — a WordPress plugin that gives you total control, and total responsibility for performance, security, and crawl hygiene.Read the WooCommerce guide →Hosted ecommerceBigCommerceA hosted platform built more SEO-friendly than most — flexible URLs and built-in structured data — but its faceted search and multi-category catalogs still need crawl discipline.Read the BigCommerce guide →Self-hosted ecommerceMagento Open SourceThe powerful, complex, developer-driven platform (now Adobe Commerce). Endlessly configurable — and endlessly capable of generating crawl and performance problems if left at defaults.Read the Magento Open Source guide →Website builderWixA hosted website builder that has invested heavily in SEO since its rocky early reputation — but limited technical control and JavaScript-heavy rendering still shape what you can fix.Read the Wix guide →Website builderSquarespaceA design-first hosted builder popular with brand-led stores — beautiful templates, but tight constraints on URLs, redirects, and technical SEO control.Read the Squarespace guide →Visual web platformWebflowA visual development platform that outputs clean, semantic HTML — strong SEO foundations, but its CMS Collections and designer-driven assets create their own gotchas.Read the Webflow guide →Self-hosted CMSWordPressThe CMS behind a huge share of the web. Endlessly flexible and SEO-capable — but its automatic archives, plugin sprawl, and self-hosted security are where sites go wrong.Read the WordPress guide →Self-hosted ecommercePrestaShopA popular self-hosted ecommerce platform in Europe. Capable and configurable — with the layered-navigation and duplicate-URL problems common to faceted catalogs.Read the PrestaShop guide →Self-hosted ecommerceOpenCartA lightweight open-source cart. Simple to run — but several SEO essentials are off by default, so stock OpenCart stores leak duplicate URLs.Read the OpenCart guide →Enterprise ecommerceShopify PlusShopify's enterprise tier. It inherits Shopify's SEO profile — and adds enterprise-scale duplication risks across expansion stores and international markets.Read the Shopify Plus guide →Website builder (pro)Wix StudioWix's platform for agencies and designers — more responsive control and a real CMS, but its dynamic, CMS-driven pages need SEO attention crawlers don't get for free.Read the Wix Studio guide →Enterprise ecommerceAdobe CommerceThe paid, enterprise edition built on Magento (formerly Magento Commerce). It carries Magento's catalog-SEO profile at enterprise scale — plus B2B, cloud infrastructure, and Page Builder surfaces of its own.Read the Adobe Commerce guide →Embeddable cartEcwidEcwid (by Lightspeed) bolts a store onto any existing website via JavaScript — which makes its single biggest SEO question whether search engines can even see your catalog.Read the Ecwid guide →Publishing CMSGhostA modern publishing and membership platform that's genuinely strong on technical SEO out of the box — so its issues are subtler: paywalled content, archive pages, and theme completeness.Read the Ghost guide →Enterprise CMSDrupalA powerful enterprise CMS where SEO is module-driven — get the right modules configured and it's excellent; leave defaults and you ship numeric URLs with no meta or schema.Read the Drupal guide →

All supported platforms

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BigCommerce for WPScan free →BigCommerce GraphQLScan free →CartFlowsScan free →CommercetoolsScan free →Craft CommerceScan free →DokanScan free →Drupal CommerceScan free →Easy Digital DownloadsScan free →Ecwid (by Lightspeed)Scan free →Foxy.ioScan free →GumroadScan free →HikaShopScan free →HubSpot PaymentsScan free →J2StoreScan free →Lemon SqueezyScan free →Medusa.jsScan free →PayPal ButtonsScan free →Shopify Buy ButtonScan free →Shopify Storefront APIScan free →SnipcartScan free →Square OnlineScan free →Squarespace CommerceScan free →Stripe CheckoutScan free →SwellScan free →UbercartScan free →Umbraco CommerceScan free →VirtueMartScan free →WC VendorsScan free →Webflow CommerceScan free →Wix eCommerceScan free →WooCommerceAudit guide →WooCommerce REST APIScan free →WP eCommerceScan free →