Start free. Upgrade when the value is obvious.
You can't rank what AI can't read. Every SEOLZ tier scores all six pillars as one interdependent web — SEO, AEO, GEO, accessibility, security, and lifecycle — because search and AI are black boxes that judge the sum, not any single score. Scout is free forever and delivers the full six-pillar welcome brief the moment you connect your site; paid tiers add recurring re-audits, continuous monitoring that catches regressions between them, every fix, the competitor AI names instead of you, and white-label reporting.
No credit card · Scout tier free forever
- ✓Composite + pillar scores
- ✓Issue counts
- ✓Recurring five-pillar re-scan
- ✓Free forever
- ✓Every finding across all 6 pillars, with step-by-step fixes for your platform
- ✓Template fixes: fix it once, clear it on every page built from that template
- ✓Fix tracking: mark it fixed and the next audit confirms it
- ✓Email alerts for score drops, new security issues, and SSL / domain expiry
- ✓Report builder with PDF, HTML and Markdown export
- ✓GTM & tracking audit, plus Search Console topic gaps
- ✓Everything in Starter, for up to 5 sites
- ✓On-demand re-audits whenever you ship a change
- ✓AI visibility by topic: which engines cite competitors instead of you, and what their page does better
- ✓Track the competitors you care about
- ✓MCP fix worklist: hand fixes straight to Claude Code, Cursor or any AI coding agent, then verify them
- ✓Scheduled report delivery by email
- ✓Everything in Pro, for up to 25 sites
- ✓White-label reports with your logo and colors
- ✓Portfolio dashboard grouped by client
Running an agency? See SEOLZ for agencies →
The free Scout audit is a real audit.
Not a teaser. Scout runs all six pillars on signup, scored as one interdependent whole — and shows you every pillar score, your Revenue Risk breakdown, and the top findings across all six surfaces. See exactly where your site stands before you spend a cent. Fix detail and recurring six-pillar audits unlock on the paid tiers.
Included on every paid plan
The audit is where it starts. Watching is what you keep.
Every paid plan doesn't just re-audit on a schedule — it watches your site continuously between audits. Accessibility, security, certificates, AI visibility and SEO: the moment one regresses, you hear about it in one impact-ranked feed, with the fix attached. See what SEOLZ watches →
How often we scan, by plan
No mystery behind “weekly” or “daily” — here's the exact recurring cadence each plan gets. Continuous monitoring runs between scans on every paid plan.
| Scout | Six-pillar welcome scan, then five-pillar recurring Recurring monthly |
| Starter | Full six-pillar Weekly + continuous monitoring |
| Pro | Full six-pillar Weekly + continuous monitoring |
| Agency | Full six-pillar Weekly + continuous monitoring |
Want the whole engine — every integration, job and check? See full coverage →
Pricing questions
Do I need a credit card to start?+−
No. Scout is free forever and requires no payment information. You add a card only when you upgrade to a paid tier.
What does the Scout welcome brief include?+−
A complete six-pillar audit of your site — all six interdependent pillars — SEO, AEO, GEO, accessibility, security, and lifecycle — scored as one whole, because search and AI judge the sum — run once when you connect your domain. You see every pillar score, your Revenue Risk breakdown, and the top findings. After that, Scout keeps watching with a recurring five-pillar re-scan (everything but the deep accessibility render) on the cadence set for the plan.
Can I cancel anytime?+−
Yes. No contracts, no minimum terms. Cancel from your account settings and your tier reverts to Scout at the end of the billing period.
What platforms does SEOLZ support?+−
70 platforms, 33 cart systems, and 51 tech stacks — including Shopify, WooCommerce, BigCommerce, Magento, Wix, Squarespace, and most combinations in between. Platform detection is automatic.
What is the difference between Pro and Agency?+−
Agency adds room for 25 sites (Pro covers 5), white-label reports with your logo and brand color, and a portfolio dashboard that groups sites by client. Both plans re-audit every site weekly, let you run a fresh audit on demand, and include scheduled report delivery by email; the drag-and-drop report builder with HTML / PDF / Markdown export is on every paid plan. Pro is ideal for internal teams; Agency is built for client-facing work.
See every score on your site — free.
Connect your site and get a full six-pillar welcome brief. No credit card. We've got you.
Connect your site free →