Six things your store needs to get right. One platform that checks all of them.

Most ecommerce site-health tools cover one or two pillars. SEOLZ covers six — and gives you AI-written fixes for every issue it finds. Built for Shopify, WooCommerce, BigCommerce, and custom stores.

Set up in 2 minutes. Results in under 5.

1

Add your store URL

Enter your domain. No plugin to install. No code to touch. SEOLZ crawls publicly-accessible pages just like Google does.

📷 Screenshot — Add-site screen — domain field + platform picker
2

We audit everything

Our scanners check all six pillars simultaneously — SEO, AI visibility, accessibility, security, and site health. Your first full report is ready in under 5 minutes.

📷 Screenshot — Audit-in-progress screen — six pillars scanning
3

Fix what matters

Every issue comes with an AI-generated fix in plain English. Copy it to your developer or fix it yourself. No SEO expertise required.

📷 Screenshot — Finding detail — fix text + per-platform steps
4

Stay ahead automatically

SEOLZ re-audits your store every week and emails you when something new breaks. You'll know before your customers do.

📷 Screenshot — Weekly email alert + score trend over time

What we check, pillar by pillar

One scan. Six reports. A plain-English fix for every issue.

SEO Health

Is Google actually seeing your products?

Most ecommerce SEO problems aren't about keywords. They're about whether Google can find and index your products at all. SEOLZ crawls your entire store — every product page, category page, and blog post — and flags:

  • Pages Google can't crawl or index
  • Duplicate title tags across product variants
  • Thin content on category pages (under 150 words)
  • Faceted navigation creating thousands of duplicate URLs
  • Missing or broken canonical tags
  • Internal link depth (products buried more than 3 clicks deep)
  • Core Web Vitals: LCP, INP, and CLS per page
📷 Screenshot — SEO Health report panel
Example finding

Your /collections/mens-running-shoes page is generating 847 parameterized URLs from filter combinations (?color=, ?size=). 0 of them have a canonical pointing to the clean URL. Google is splitting your crawl budget across all 847.

Fix: One canonical tag in your theme. SEOLZ writes the exact line of code.

AI Readiness (AEO)

Can ChatGPT and Google AI actually read your products?

AI search engines — Google AI Overviews, ChatGPT shopping, Perplexity — decide what to recommend based on structured data. If your schema is wrong, incomplete, or missing, you don't exist to them. SEOLZ audits:

  • Product schema completeness (price, availability, brand, GTIN, Offer nesting)
  • AggregateRating: present, value 1–5, reviewCount ≥5, rating ≥4.0
  • FAQPage schema (still valuable for AI Overviews)
  • EEAT signals: author bio, Person schema, ISO 8601 dates, Organization linkage
  • Deprecated schema types flagged
📷 Screenshot — AI Readiness (AEO) report panel
Example finding

Your Product schema on /products/trail-runner-pro is missing AggregateRating. AI engines require a minimum of 5 reviews rated 4.0+ to surface products in recommendations. You have 47 reviews that could be imported.

Fix: Exact JSON-LD block written by AI. Copy, paste, done.

AI Visibility (GEO)

Are AI assistants recommending your brand?

When someone asks ChatGPT, Gemini, Perplexity, or Alexa for Shopping to recommend a product, the answer isn't based on your Google ranking. It's based on your schema, your content quality, your brand authority — and whether you've let the AI crawlers in. SEOLZ checks:

  • Brand mentions in ChatGPT, Gemini, Perplexity, and Alexa for Shopping
  • robots.txt audit: are GPTBot, ClaudeBot, PerplexityBot, Amazonbot and 6 others allowed?
  • llms.txt: does it exist, and what does it grant?
  • Score trend: is your AI visibility improving week over week?
📷 Screenshot — AI Visibility (GEO) report panel
Example finding

Amazonbot is blocked in your robots.txt via a Disallow: / rule applied to all bots. Amazonbot powers Alexa for Shopping, which handles 13.7% of Amazon product searches. Unblocking it takes 2 minutes.

Fix: One robots.txt line. SEOLZ shows you exactly what to change.

Accessibility (WCAG)

Is your store legally and commercially accessible?

Ecommerce sites were the target in 77% of web accessibility lawsuits in 2024. Fashion Nova settled a class action for $5.15 million in 2025. But accessibility isn't just legal risk — it's commercial. SEOLZ audits WCAG 2.1 AA compliance:

  • Missing alt text on product images
  • Color contrast failures (common on sale badges and CTAs)
  • Keyboard navigation: can a user complete checkout without a mouse?
  • Form labels: are your checkout fields correctly labeled?
  • Focus indicators on interactive elements
📷 Screenshot — Accessibility (WCAG) report panel
Example finding

23 product images on your category pages have empty alt attributes. This affects both screen reader users and Google Images indexing. Add descriptive alt text: not 'IMG_4521.jpg' but 'Men's trail running shoe in navy, size 10.'

Fix: A descriptive alt attribute per image — SEOLZ drafts them for you.

Security (OWASP)

What would a hacker see on your store right now?

SEOLZ runs a passive security surface scan — the same checks a security professional does before a full pen test. No intrusive testing, nothing that touches your live store. What gets checked:

  • HTTP security headers: Content-Security-Policy, X-Frame-Options, HSTS, Referrer-Policy
  • SSL configuration: cert validity, protocol version, cipher strength
  • Cookie security flags: HttpOnly, Secure, SameSite
  • Server version disclosure
  • SPF and DMARC: is your domain protected against spoofing?
📷 Screenshot — Security (OWASP) report panel
Example finding

Your store is missing a Content-Security-Policy header. CSP prevents cross-site scripting (XSS) — the most common attack vector for ecommerce. Adding it is one line of server configuration and takes under 10 minutes.

Fix: The exact header to add. SEOLZ gives you the value and where it goes.

Site Health (Lifecycle)

What's quietly breaking in the background?

The things that kill ecommerce stores aren't the things owners watch. They're the things that expire quietly: an SSL cert, a domain registration, a plugin with a known CVE. SEOLZ watches all of it:

  • SSL certificate expiry — alerts at 60, 30, and 7 days
  • Domain expiry — alerts at 90, 30, and 7 days
  • CMS and platform version (WordPress, WooCommerce, Shopify)
  • Plugin vulnerability detection (WordPress stores)
  • GTM completeness: GA4 base tag, ecommerce events, duplicate tags, consent mode
📷 Screenshot — Site Health (Lifecycle) report panel
Example finding

Your SSL certificate expires in 34 days and auto-renewal failed on the last cycle. If not renewed, your store will display a security warning to all visitors. Here's how to manually renew it.

Fix: A 60-day head start and step-by-step renewal — before anything goes dark.

See your store's health score in under 5 minutes.

Free forever. No credit card. No sales call.

Get your free store audit →