How to fix catalog coverage on Squarespace

Steps for Squarespace

1. Sitemap: Squarespace auto-generates a sitemap at /sitemap.xml. Submit it via Google Search Console. Ensure your store pages are not set to 'Not Linked' or hidden, as unlisted pages may be excluded.
2. Noindex: In Pages panel, click the gear icon (⚙) next to each Store page or product category → SEO tab → confirm 'Hide Page from Search Engines' is unchecked.
3. Store visibility: Commerce → Inventory → confirm all products are set to 'Visible'. Squarespace excludes hidden/out-of-stock products from the sitemap depending on your settings.
4. Internal linking: Ensure your store page appears in your Main Navigation (Pages → drag store to Main Navigation section). Add category links as folder navigation items if needed.
5. Individual product SEO: In Commerce → Inventory → click a product → SEO tab → verify the SEO title and description are set and the page is indexable.

What is catalog coverage?

Catalog coverage is a measure of how many of your store's product and category pages a search engine crawler can actually find and visit. When a crawl returns zero (or very few) product and category pages — even though your store has hundreds or thousands — it means Google is effectively blind to most of your inventory. This can happen because product pages are buried behind JavaScript-rendered menus, blocked by robots.txt or noindex tags, missing from your XML sitemap, or poorly linked so crawlers simply never reach them.

If Google cannot crawl your product and category pages, those pages cannot rank in search results — meaning customers searching for exactly what you sell will never find you organically. Every uncrawled product page is lost revenue: even a modest catalog of 500 products with no organic visibility can represent thousands of missed visits per month. Poor catalog coverage is one of the most impactful and often-overlooked SEO issues for ecommerce stores, and it compounds over time as you add more products that remain invisible to search engines.

See the complete Catalog coverage guide for every platform and the full background.