How to fix page speed warning on Wix

Steps for Wix

1. Enable Turbo mode / Performance: In your Wix dashboard go to Settings > Performance and make sure 'Minify HTML, CSS & JS' and 'Browser caching' are enabled. Wix has rolled these out as automatic optimizations but verify they are active for your site.
2. Images: In the Wix Editor, click any image and use the Image Settings to upload images at the correct size. Wix automatically converts images to WebP when served, so the main task is uploading correctly-sized source images rather than oversized originals.
3. Video/animations: In the Wix Editor, select any autoplay background videos or heavy animations on your homepage and either remove them or replace with a static image — these are the single biggest Wix speed offenders.
4. Apps: Go to your Wix dashboard > App Market > Manage Apps and remove any Wix App you have installed but do not actively use — each one can add JavaScript to your pages.
5. Fonts: In the Wix Editor go to Site Design > Text Themes and switch to a font already available in Wix's system font list (e.g. Helvetica Neue, Arial) for the body text to eliminate an extra font download.
6. Check Core Web Vitals: In the Wix dashboard go to Marketing & SEO > SEO Tools > Core Web Vitals to see your field data, then use PageSpeed Insights for lab data to identify remaining issues.

What is page speed warning?

Page load time is how long it takes for a visitor's browser to fully display your store page after they click a link or type your URL. When a page takes more than 1.5–2 seconds to load, visitors experience a noticeable delay before they can see and interact with your content. A load time of 3 seconds or more (like the example finding) is considered slow by both Google and modern shoppers. Page speed is measured by several signals — the most important being Google's Core Web Vitals, which assess how fast your content appears, how quickly it becomes interactive, and how stable the layout is as it loads.

Google has officially made page speed and Core Web Vitals a direct ranking factor for all pages. Slow pages rank lower in search results, meaning fewer people find your store organically — costing you traffic and revenue before a visitor even arrives. For shoppers who do visit, studies consistently show that every additional second of load time reduces conversions: a 3-second page loses a significant portion of mobile shoppers to bounce before they see a single product. Slow stores also perform poorly in Google's mobile-first index, which evaluates your mobile experience first when deciding your rankings. Fixing page speed is one of the highest-ROI improvements an ecommerce store can make — it simultaneously boosts your SEO rankings, increases conversion rates, and improves accessibility for users on slower connections or lower-end devices.

See the complete Page speed warning guide for every platform and the full background.