How to fix page speed warning on Wix
Reduce your page load time to under 1.5 seconds by compressing images, eliminating render-blocking resources, and enabling caching so Google and shoppers experience a fast site.
Steps for Wix
- Images: In the Wix Editor, click each image → Settings → Optimise. Use Wix's built-in image optimisation and ensure you haven't uploaded images far larger than their displayed size. Wix serves images via its global CDN automatically.
- Apps: In Wix Dashboard → Apps → Manage Apps, remove any apps you no longer use — third-party app scripts are loaded on every page.
- Video/animations: In the Editor, avoid autoplay background videos on key landing pages; replace with a static WebP image if speed is a priority.
- Wix Performance settings: In Dashboard → SEO → SEO Tools, or via the 'Performance' panel in the Editor sidebar, enable 'Turbo' mode if available (Wix's performance acceleration feature).
- Custom code: In Dashboard → Settings → Custom Code, audit all injected scripts. Remove unused scripts; for remaining ones set placement to 'Body – End' and loading to 'async'.
- Verify: Run Google PageSpeed Insights on your published Wix URL. Note that Wix controls much of the server infrastructure, so the biggest gains come from image sizing and removing unused apps/scripts.
What is page speed warning?
Page load time is how long it takes for your store's pages to fully appear in a visitor's browser. Search engines measure this as part of "page experience," and a load time above 1.5 seconds is considered slow. It's not just one thing — slow pages are usually caused by a combination of oversized images, too many scripts or stylesheets, no caching, and an underpowered hosting plan. Fixing page speed means identifying and removing those bottlenecks one by one.
Google uses Core Web Vitals (which include load speed signals like Largest Contentful Paint) as a direct ranking factor, meaning a slow store can rank lower than a faster competitor even with identical content. Every additional second of load time measurably reduces conversions — studies consistently show that a 1-second delay can cut conversion rates by 7–20%, directly costing you revenue. Slow pages also hurt mobile shoppers disproportionately, and since Google uses mobile-first indexing, poor mobile speed harms your desktop rankings too. Fixing speed is one of the highest-ROI improvements an ecommerce store can make.
See the complete Page speed warning guide for every platform and the full background.
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