How to fix slow page on Wix

Steps for Wix

1. In the Wix Editor, go to Site → SEO → Core Web Vitals (or use Wix's built-in 'Site Speed' dashboard) to see Wix's own performance suggestions.
2. Images: Click each image in the editor → Change Image → ensure uploaded images are no wider than their displayed size. Enable Wix's WebP auto-conversion (on by default) and lazy loading via image settings.
3. Remove unused Wix Apps: Go to the Wix App Market dashboard → Manage Apps and remove any app not actively contributing to your store.
4. Reduce the number of animations and video backgrounds — each one adds significant page weight on Wix.
5. In Editor settings, ensure 'Turbo' (Wix's performance mode) is enabled if available on your plan.
6. Wix handles CDN and server caching automatically; your biggest levers are reducing page-level asset weight (images, apps, animations).

What is slow page?

Page load time is how long it takes for a visitor's browser to fully display your store page. When a page takes longer than about 3 seconds, visitors tend to leave before they even see your products — a behaviour called "bouncing." Google also directly measures loading speed as part of its Core Web Vitals scoring system, which feeds into how high your pages rank in search results. A load time of nearly 10 seconds (like the example above) is extremely slow and will hurt both rankings and sales.

Google uses Core Web Vitals — which include Largest Contentful Paint (LCP), a direct measure of loading speed — as a confirmed ranking signal. Pages that load slowly rank lower in search results, meaning fewer shoppers find you organically. Research consistently shows that every additional second of load time reduces conversion rates by roughly 4–7 %, so a 10-second page can cost you a significant share of potential sales. Slow pages also create a poor first impression, increase bounce rates, and can disqualify your pages from Google's "Page Experience" enhancements in search results. On mobile — where Google primarily indexes your site — performance issues are amplified further.

See the complete Slow page guide for every platform and the full background.