How to fix frame title on Wix
Add a descriptive `title` attribute to every `<iframe>` element on your store so screen readers can identify the frame's content.
Steps for Wix
- Open the Wix Editor for your site.
- For a 'Embed a Site' or 'HTML iframe' element: click the element on the canvas → click 'Enter Code' or 'Edit Code' in the element settings panel.
- In the HTML/code panel, locate the `<iframe>` tag and add `title="Your descriptive label"` inside the opening tag, then click 'Apply' or 'Update'.
- For Wix Video or Wix Maps widgets: these are Wix-managed components. Go to Site → Accessibility Wizard (available in some Wix plans) to check for labeling options, OR contact Wix Support to report the missing title as a platform accessibility issue.
- For Velo (Wix custom code) pages: open the relevant page code in Developer Tools → Code panel and add the title via `$w('#iframeName').setAttribute('title', 'Your descriptive label');`.
- Preview and use browser DevTools to confirm the title attribute is set.
<iframe src="https://www.youtube.com/embed/example" title="Product demo video: how to assemble Item X" width="560" height="315" allowfullscreen></iframe>What is frame title?
An `<iframe>` (inline frame) is an HTML element used to embed third-party content inside a webpage — things like YouTube videos, Google Maps, payment widgets, social media feeds, or live chat windows. WCAG Success Criterion 4.1.2 (Name, Role, Value) requires that every user-interface component, including frames, has an accessible name that describes its purpose. For an `<iframe>`, that accessible name is provided by its `title` attribute (e.g., `title="Product demo video"`). Without it, the frame has no label and assistive technologies have no way to tell users what the frame contains.
Screen reader users — who are often navigating by jumping between frames — will hear something unhelpful like "frame" or the raw URL instead of a meaningful description, making that content effectively invisible to them. This violates WCAG 2.1 Success Criterion 4.1.2 (Level AA), which is incorporated into accessibility laws in many jurisdictions (ADA in the US, EN 301 549 in the EU, AODA in Canada), creating real legal exposure for your business. Beyond legal risk, inaccessible embedded content such as checkout widgets, payment processors, or product videos directly harms conversions for the roughly 7–10% of online shoppers who use assistive technology. Fixing this is a quick technical change that improves user experience, demonstrates inclusive design, and reduces compliance risk.
See the complete Frame title guide for every platform and the full background.
Not sure if your Wix store has this?
Run a free SEOLZ audit — we’ll find frame title and every other issue across your whole site.
Scan my site free