How to fix article missing author on BigCommerce

Steps for BigCommerce

1. Go to Storefront → Script Manager and create a new script scoped to 'All Pages' or target specific blog page templates.
2. Paste your JSON-LD BlogPosting block (see code example above) as a <script type='application/ld+json'> tag, filling author name and sameAs statically or via Handlebars variables available in the Stencil theme (e.g. {{blog.post.author}}).
3. Alternatively, edit the blog post template directly: open Storefront → My Themes → Edit Theme Files → templates/pages/blog-post.html and insert the JSON-LD block.
4. Use BigCommerce custom fields or the blog post 'Author' metadata field to supply the author name dynamically.
5. Test the updated page in Google's Rich Results Test.

{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "headline": "Your Article Title",
  "datePublished": "2024-06-01",
  "dateModified": "2024-06-15",
  "author": {
    "@type": "Person",
    "name": "Jane Smith",
    "url": "https://yourstore.com/about/jane-smith",
    "sameAs": [
      "https://www.linkedin.com/in/janesmith",
      "https://twitter.com/janesmith"
    ]
  },
  "publisher": {
    "@type": "Organization",
    "name": "Your Store Name",
    "logo": {
      "@type": "ImageObject",
      "url": "https://yourstore.com/logo.png"
    }
  }
}

What is article missing author?

When you publish a blog post, buying guide, or any editorial article on your store, search engines and AI-powered answer engines look for a machine-readable "author" signal in your page's structured data (JSON-LD). If your page's schema markup uses a generic WebPage or Article type but omits an "author" property pointing to a real Person, crawlers cannot confirm who wrote the content. Adding an "author" with schema.org's Person type — ideally with a "sameAs" link to the author's public profile (LinkedIn, a personal site, etc.) — tells every engine exactly who the human expert behind the content is.

Google's quality systems and AI answer engines (like Google SGE, Bing Copilot, and ChatGPT search) heavily weight E-E-A-T signals — Experience, Expertise, Authoritativeness, and Trustworthiness — when deciding which content to surface in answers and rich results. A missing author is a direct E-E-A-T gap: your well-researched buying guide or how-to article may rank and get cited less than a competitor's page that clearly names its author. For ecommerce stores, this affects organic traffic to content that drives top-of-funnel discovery and ultimately conversions. Fixing this is a low-effort change that can meaningfully improve how both Google and AI engines treat your editorial content.

See the complete Article missing author guide for every platform and the full background.