How to fix article missing author on Adobe Commerce (Magento)

Steps for Adobe Commerce (Magento)

1. Adobe Commerce does not have a built-in blog; most stores use a blog extension such as Magefan Blog or Aheadworks Blog.
2. In Magefan Blog: go to Blog → Authors → create or edit the author, filling in name, URL, and social profile URLs. The extension generates Article structured data including the author entity automatically.
3. For a custom or headless setup, edit the blog post layout XML file (e.g. blog_post_view.xml) and add a Block that renders the JSON-LD script in the <head> section.
4. Create a ViewModel or Block class that fetches author data from the post model and outputs it as a JSON-LD script.
5. Alternatively, use a third-party SEO extension (e.g. Mageplaza SEO) that supports Article schema with author fields.
6. Validate with the Rich Results Test.

What is article missing author?

When you publish a blog post, guide, or news article on your store, search engines and AI assistants look for a machine-readable "author" signal — a structured-data block (written in JSON-LD) that names the person who wrote the piece, their credentials, and ideally a link to their public profile. Without this signal, the page has no verifiable author identity. It is part of the schema.org Article (or BlogPosting) markup standard and is one of the key signals Google uses to evaluate E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

Google has explicitly stated that authorship signals help it assess content quality, especially for "Your Money or Your Life" topics like health, finance, and product advice that many ecommerce blogs cover. AI-powered answer engines (ChatGPT, Perplexity, Google SGE/AI Overviews) use structured authorship to decide whether to surface and cite your content. Missing author markup means your articles are treated as anonymous — reducing the chance they rank in traditional search and get cited by AI tools. Stores that invest in content marketing but skip author markup are leaving significant organic-traffic value unrealised; adding it is a quick technical win that directly supports long-term content ROI.

See the complete Article missing author guide for every platform and the full background.