How to fix article missing author on Adobe Commerce (Magento)

Steps for Adobe Commerce (Magento)

1. If you use a blog extension (e.g. Magefan Blog, Aheadworks Blog, or Mirasvit Blog), locate the blog post view template — typically at app/design/frontend/<Vendor>/<theme>/Magefan_Blog/templates/post/view.phtml or the equivalent for your extension.
2. Add a <script type='application/ld+json'> block inside that template that outputs an Article/BlogPosting schema with the 'author' Person object.
3. Pull the author name from the post's author entity using the extension's available PHP/template variables (e.g. $post->getAuthor()->getName() in Magefan Blog).
4. For sameAs, add a custom author attribute in the blog extension's admin (Magefan: Content → Blog → Authors → edit author → add Social URL field), then output it in the template.
5. Run bin/magento cache:flush after saving, then verify with Google's Rich Results Test.

{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "headline": "Your Article Title",
  "datePublished": "2024-06-01",
  "dateModified": "2024-06-15",
  "author": {
    "@type": "Person",
    "name": "Jane Smith",
    "url": "https://yourstore.com/about/jane-smith",
    "sameAs": [
      "https://www.linkedin.com/in/janesmith",
      "https://twitter.com/janesmith"
    ]
  },
  "publisher": {
    "@type": "Organization",
    "name": "Your Store Name",
    "logo": {
      "@type": "ImageObject",
      "url": "https://yourstore.com/logo.png"
    }
  }
}

What is article missing author?

When you publish a blog post, buying guide, or any editorial article on your store, search engines and AI-powered answer engines look for a machine-readable "author" signal in your page's structured data (JSON-LD). If your page's schema markup uses a generic WebPage or Article type but omits an "author" property pointing to a real Person, crawlers cannot confirm who wrote the content. Adding an "author" with schema.org's Person type — ideally with a "sameAs" link to the author's public profile (LinkedIn, a personal site, etc.) — tells every engine exactly who the human expert behind the content is.

Google's quality systems and AI answer engines (like Google SGE, Bing Copilot, and ChatGPT search) heavily weight E-E-A-T signals — Experience, Expertise, Authoritativeness, and Trustworthiness — when deciding which content to surface in answers and rich results. A missing author is a direct E-E-A-T gap: your well-researched buying guide or how-to article may rank and get cited less than a competitor's page that clearly names its author. For ecommerce stores, this affects organic traffic to content that drives top-of-funnel discovery and ultimately conversions. Fixing this is a low-effort change that can meaningfully improve how both Google and AI engines treat your editorial content.

See the complete Article missing author guide for every platform and the full background.