How to fix images missing alt on Squarespace

Steps for Squarespace

1. Page/block images: Open the page in the editor → hover over the image block → click the pencil (Edit) icon → select the 'Design' or 'Image' tab in the block settings → find the 'Alt Text' field → enter your description → Apply/Save.
2. Product images: Commerce → [select product] → click the image thumbnail in the media area → in the image editor panel, find 'Alt Text' → enter description → Save.
3. Gallery block images: Click the gallery block → Edit → click any individual image → fill in the Alt Text or Caption/Alt field → Save.

What is images missing alt?

Every `<img>` tag in HTML has an `alt` attribute — a short written description of what the image shows. When an image is missing its alt text (the `alt` attribute is absent or empty), search engines like Google cannot "see" what the image depicts, and screen-reader software used by visually impaired shoppers reads nothing aloud. Writing good alt text means filling in that attribute with a clear, specific description: for a product photo you might write `alt="Red leather crossbody bag with gold buckle clasp"`.

Google explicitly uses alt text to understand images and rank them in Google Images — a significant free-traffic channel for ecommerce stores. Missing alt text means your product photos are invisible to Google's crawler and cannot appear in image search results, cutting off a stream of high-intent shoppers. On the conversion side, assistive-technology users (screen readers) rely on alt text to understand your product imagery; missing it creates a poor shopping experience and in many jurisdictions exposes you to accessibility-law liability (ADA in the US, EN 301 549 in the EU, AODA in Canada). Even a handful of untagged images on key product or landing pages is enough to suppress rankings and fail an accessibility audit.

See the complete Images missing alt guide for every platform and the full background.