How to fix images missing alt on WooCommerce

Steps for WooCommerce

1. Product images: In WordPress Admin → Products → [select product] → click the main product image in the 'Product image' box → the Media Library opens → click the image → fill in the 'Alt Text' field in the right sidebar → click 'Update'.
2. Product gallery images: Same product edit screen → scroll to 'Product gallery' → click each thumbnail → add Alt Text in the Media Library panel → Update.
3. Media Library bulk edit: Admin → Media → Library → click any image → fill the Alt Text field. For bulk work, install the free 'Bulk Auto Image Alt Text' or 'SEO Friendly Images' plugin.
4. Theme/page builder images: In Elementor, Gutenberg, or Divi, click the image block → look for the 'Alt Text' or 'Alternative Text' field in the block/widget settings panel → fill in and Save/Update.

What is images missing alt?

Every `<img>` tag in HTML has an `alt` attribute — a short written description of what the image shows. When an image is missing its alt text (the `alt` attribute is absent or empty), search engines like Google cannot "see" what the image depicts, and screen-reader software used by visually impaired shoppers reads nothing aloud. Writing good alt text means filling in that attribute with a clear, specific description: for a product photo you might write `alt="Red leather crossbody bag with gold buckle clasp"`.

Google explicitly uses alt text to understand images and rank them in Google Images — a significant free-traffic channel for ecommerce stores. Missing alt text means your product photos are invisible to Google's crawler and cannot appear in image search results, cutting off a stream of high-intent shoppers. On the conversion side, assistive-technology users (screen readers) rely on alt text to understand your product imagery; missing it creates a poor shopping experience and in many jurisdictions exposes you to accessibility-law liability (ADA in the US, EN 301 549 in the EU, AODA in Canada). Even a handful of untagged images on key product or landing pages is enough to suppress rankings and fail an accessibility audit.

See the complete Images missing alt guide for every platform and the full background.