How to fix missing og image on Wix
Add an og:image meta tag to every page so social media platforms and messaging apps display a rich preview image when someone shares your store's link.
Steps for Wix
- In the Wix Editor, click on the page you want to edit in the Pages & Menu panel, then click the three-dot menu (···) next to the page name → SEO Basics (or 'SEO Settings').
- Scroll to the 'Social Share' section. Click 'Edit Image' and upload a 1200×630 px image specifically for social sharing — this sets the og:image for that page.
- For product pages in Wix Stores: the og:image is typically pulled from the product's main image. Ensure each product in Wix Stores has a high-quality main photo uploaded.
- For a site-wide default, go to Dashboard → Marketing & SEO → SEO Tools → SEO Settings and upload a default social image used as the fallback when no page-specific image is set.
- After updating, use the Meta Sharing Debugger to verify the correct image appears.
<meta property="og:image" content="https://yourdomain.com/images/product-hero.jpg" />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="630" />
<meta property="og:image:alt" content="Brief description of the image" />What is missing og image?
The Open Graph (OG) protocol is a set of special meta tags you place in the `<head>` of each webpage. The `og:image` tag tells social networks — Facebook, Pinterest, LinkedIn, WhatsApp, Slack, iMessage, and others — which image to use when someone shares that page as a link. Without it, those platforms either show no image at all, pick a random image from your page (often your logo, a tiny thumbnail, or something irrelevant), or display a plain-text link with no visual at all. Every product page, collection page, blog post, and homepage should have its own well-sized og:image.
Posts with a compelling preview image consistently earn far higher click-through rates than bare-text links — studies routinely show 2–3× more clicks from social shares when a rich image card is present. For an ecommerce store, every social share of a product page is free word-of-mouth advertising; a missing og:image wastes that exposure and directly costs you traffic and sales. Pinterest in particular uses og:image as the default pin image, so missing it can suppress organic Pinterest discovery entirely. Although og:image is not a direct Google ranking factor, stronger social engagement drives more referral traffic and branded searches, both of which can improve your organic SEO footprint over time.
See the complete Missing og image guide for every platform and the full background.
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