How to fix missing og image on BigCommerce

Steps for BigCommerce

1. In your BigCommerce admin, go to Storefront → My Themes → click 'Customize' on your active theme.
2. Most Cornerstone-based themes output og:image automatically using the product's primary image. Confirm this by viewing your page source and searching for 'og:image'.
3. To set a homepage og:image, go to Storefront → Home Page Carousel or use the Theme Editor's 'Open Graph' fields if your theme exposes them.
4. For granular control over og:image on every page type, go to Storefront → Script Manager → Add a script that injects og:image meta tags, or edit your theme's template files directly via Stencil CLI (storefront/templates/layout/base.html is the main layout).
5. Alternatively, install an SEO app from the BigCommerce App Marketplace (search 'SEO' or 'Open Graph') that provides a UI for setting og:image per product and category.
6. Validate using Facebook's Sharing Debugger after publishing.

What is missing og image?

The og:image tag is a small snippet of HTML code placed in the invisible "head" section of your web pages. It tells social networks (Facebook, LinkedIn, Pinterest, X/Twitter, iMessage, WhatsApp, Slack, and more) which image to show when someone shares or previews a link to your page. Without it, those platforms either show no image at all, pick one randomly from your page (often a logo, icon, or a totally irrelevant graphic), or display a plain grey box — all of which look unprofessional and untrustworthy. The Open Graph protocol (the "og:" prefix) is a widely adopted web standard originally created by Facebook and now used by virtually every major platform.

When a customer shares your product page in a Facebook group, on Pinterest, or in a WhatsApp message, the link preview is often the first visual impression a new potential buyer gets — before they ever visit your site. A missing or broken og:image means that preview is blank, random, or ugly, dramatically reducing click-through rates and undermining trust in your brand. Studies consistently show that posts with compelling images receive far more clicks, shares, and engagement than text-only links. For ecommerce stores especially, a crisp product image in a shared link can directly drive impulse purchases and word-of-mouth traffic at zero extra ad spend. There is also a secondary SEO benefit: platforms like Pinterest drive significant referral traffic, and proper og:image tagging is required for Rich Pins, which surface your product price and availability alongside the image.

See the complete Missing og image guide for every platform and the full background.