How to fix non self canonical on Webflow
Audit every page whose canonical tag points to a different URL, then either correct it to self-reference or confirm the cross-reference is intentional and correct.
Steps for Webflow
- Webflow generates self-canonical tags automatically. Non-self-canonicals are introduced either via custom code embeds or third-party SEO integrations.
- In the Webflow Designer, select the affected page, open Page Settings (gear icon), and scroll to the 'Custom Code' section → 'Head Code'.
- Search for any <link rel="canonical" ...> tag in the Head Code field. If present and incorrect, remove it entirely (so Webflow outputs its automatic canonical) or correct the href to the page's own URL.
- Also check your Site Settings → Custom Code → 'Head Code' for a site-wide canonical override and remove/correct it.
- Publish the site, then view-source the live page to confirm the canonical tag matches the page URL.
What is non self canonical?
A canonical tag is a small snippet of HTML code, placed in the `<head>` of a page, that tells Google "this is the definitive version of this content." A self-canonical means the tag points back to the page itself — the norm for any page you want indexed. A non-self-canonical means the tag points to a different URL, effectively telling Google: "don't index me, index that other page instead." This is sometimes intentional (e.g., a filtered product-listing page deferring to the main category page), but when it happens by accident, Google will ignore the page entirely and index the wrong destination instead.
When a page has a non-self-canonical by mistake, Google treats it as a duplicate and removes it from search results — meaning all the organic traffic that page could earn is lost. If important product, category, or landing pages are accidentally canonicalized to the wrong URL, your store effectively disappears from Google for those queries. Even if Google doesn't fully honour the tag, it still dilutes your crawl budget and creates confusing ranking signals. Fixing accidental non-self-canonicals can restore lost rankings quickly, while verifying intentional ones ensures you're not accidentally de-indexing pages you need.
See the complete Non self canonical guide for every platform and the full background.
Not sure if your Webflow store has this?
Run a free SEOLZ scan — we’ll find non self canonical and every other issue across your whole site.
Scan my site free