How to fix non self canonical on Wix

Steps for Wix

1. Wix sets canonical tags automatically for all site pages. To override or correct a canonical, use the built-in SEO settings.
2. In your Wix dashboard, go to Site Pages (Pages & Menu) and click the three-dot menu next to the affected page, then select 'SEO Basics'.
3. Scroll to the 'Advanced SEO' section and look for the 'Canonical URL' field — if it contains a non-matching URL, clear the field so Wix defaults to the page's own URL, or enter the correct self-referencing URL.
4. For product pages in Wix eCommerce: go to Store → Products, open the product, click 'SEO' in the sidebar, expand 'Advanced SEO', and correct or clear the Canonical URL field.
5. Click Save, then use Wix's SEO Assistant or view the live page source to confirm the canonical tag is correct.

What is non self canonical?

A canonical tag is a small snippet of HTML code, placed in the `<head>` of a page, that tells Google "this is the definitive version of this content." A self-canonical means the tag points back to the page itself — the norm for any page you want indexed. A non-self-canonical means the tag points to a different URL, effectively telling Google: "don't index me, index that other page instead." This is sometimes intentional (e.g., a filtered product-listing page deferring to the main category page), but when it happens by accident, Google will ignore the page entirely and index the wrong destination instead.

When a page has a non-self-canonical by mistake, Google treats it as a duplicate and removes it from search results — meaning all the organic traffic that page could earn is lost. If important product, category, or landing pages are accidentally canonicalized to the wrong URL, your store effectively disappears from Google for those queries. Even if Google doesn't fully honour the tag, it still dilutes your crawl budget and creates confusing ranking signals. Fixing accidental non-self-canonicals can restore lost rankings quickly, while verifying intentional ones ensures you're not accidentally de-indexing pages you need.

See the complete Non self canonical guide for every platform and the full background.