How to fix non self canonical on Wix
Ensure every page's canonical tag points to that same page's own URL — fix any canonical that currently points to a different page unless the redirect is genuinely intentional.
Steps for Wix
- Wix manages canonical tags automatically and outputs self-referencing canonicals by default.
- If a non-self canonical is present, it was likely set via Wix's SEO settings panel. Go to your site editor → click the page → Page SEO (the SEO Settings panel in the left toolbar).
- Scroll to 'Advanced SEO' and open the 'Additional tags' section. Look for any manually added <link rel="canonical"> tag and remove or correct it.
- For dynamic pages (e.g., collection/product pages built with Wix Stores), check Editor → Wix Stores → your collection/product page → SEO (Wix Patterns) and remove any overriding canonical.
- If you use the Wix SEO Wiz or a connected SEO app, review its settings for any canonical redirect rules.
<link rel="canonical" href="https://www.example.com/products/your-product-name/" />What is non self canonical?
A canonical tag is a small snippet of HTML code (rel="canonical") placed in a page's <head> section that tells Google: "This URL is the one I want indexed and credited." A self-referencing canonical means the tag on a page simply points back to that same page's URL. A non-self canonical means the tag on a page points to a different URL — effectively telling Google to ignore this page and credit another one instead. That instruction may be correct (for intentional duplicate pages) but it is frequently an accident that silently hides important pages from search engines.
When a canonical accidentally points to the wrong URL, Google treats the current page as a duplicate that should not be indexed. Your product, category, or content page disappears from search results — losing any organic traffic and sales it would have generated. Even if Google does crawl the page, any external links pointing to it pass their ranking power ("link equity") to the wrong destination. At scale — for example, a non-self canonical on every product page — this can wipe out an entire section of your organic traffic. Fixing stray canonicals is one of the highest-impact, lowest-effort SEO corrections you can make.
See the complete Non self canonical guide for every platform and the full background.
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