How to fix heading order on Wix

Steps for Wix

1. Open the Wix Editor and navigate to the page you want to fix (use the Pages menu at the top left).
2. Click on each text element that is used as a heading. In the text toolbar that appears, open the 'Paragraph Styles' dropdown (it shows labels like 'Heading 1', 'Heading 2', etc.) and select the correct heading level for the element's position in the page hierarchy.
3. Note: Wix maps its 'Heading 1–6' paragraph styles to H1–H6 HTML tags, so choosing the correct style from the dropdown directly sets the semantic heading level in the HTML.
4. For Wix Blocks or repeater components (e.g., product grids), open the component editor and update the heading level on the title text element inside the repeater.
5. After publishing, use the axe DevTools browser extension on the live page to verify heading order is correct.

What is heading order?

HTML headings (H1 through H6) are not just visual styling — they form an invisible outline of your page that screen readers and search engines read to understand your content structure. "Heading order invalid" means your page skips heading levels (for example, jumping from an H1 straight to an H4, or using an H3 before an H2), or uses headings out of sequence. Think of headings like the chapters and sub-chapters of a book: if you skip from Chapter 1 straight to Sub-sub-section 4, the reader loses the thread. The fix is to ensure every heading on every page flows in a strict, unbroken hierarchy: one H1 (the page title), then H2s for major sections, then H3s for sub-sections within those, and so on — never skipping a level on the way down.

Screen reader users — people who are blind or have low vision — navigate pages almost exclusively by jumping between headings. A broken heading order disorients them, makes your store harder or impossible to use, and can expose you to accessibility lawsuits under the ADA (USA), AODA (Canada), EAA (EU), and similar laws that are increasingly enforced against ecommerce businesses. Search engines like Google also use heading structure to understand what a page is about and which content matters most; a well-structured heading hierarchy reinforces your keyword relevance signals and can improve organic rankings. Finally, fixing heading order removes a WCAG 2.1 Level AA failure (Success Criterion 1.3.1, "Info and Relationships"), which is the baseline standard most accessibility audits and legal compliance frameworks reference.

See the complete Heading order guide for every platform and the full background.