How to fix heading order on Shopify

Steps for Shopify

1. Go to Online Store → Themes → click 'Customize' on your active theme.
2. For each section type (e.g., Featured Collection, Rich Text, Image with Text), click the section and look for a 'Heading' text field and a 'Heading size' or 'Heading tag' dropdown — some themes let you choose H1/H2/H3 directly here.
3. For full control, go to Online Store → Themes → Actions → Edit Code, then open the relevant section Liquid file (e.g., sections/featured-collection.liquid) and change the hard-coded tag, e.g. replace <h3> with <h2> where the hierarchy demands it.
4. For blog posts and pages, edit the content in Online Store → Blog Posts or Online Store → Pages using the rich-text editor — highlight text and select the correct heading level from the paragraph-style dropdown.
5. Install the free axe DevTools browser extension, visit each key page, and run a scan to confirm no heading-order violations remain.

What is heading order?

HTML headings (H1 through H6) are not just visual styling — they form an invisible outline of your page that screen readers and search engines read to understand your content structure. "Heading order invalid" means your page skips heading levels (for example, jumping from an H1 straight to an H4, or using an H3 before an H2), or uses headings out of sequence. Think of headings like the chapters and sub-chapters of a book: if you skip from Chapter 1 straight to Sub-sub-section 4, the reader loses the thread. The fix is to ensure every heading on every page flows in a strict, unbroken hierarchy: one H1 (the page title), then H2s for major sections, then H3s for sub-sections within those, and so on — never skipping a level on the way down.

Screen reader users — people who are blind or have low vision — navigate pages almost exclusively by jumping between headings. A broken heading order disorients them, makes your store harder or impossible to use, and can expose you to accessibility lawsuits under the ADA (USA), AODA (Canada), EAA (EU), and similar laws that are increasingly enforced against ecommerce businesses. Search engines like Google also use heading structure to understand what a page is about and which content matters most; a well-structured heading hierarchy reinforces your keyword relevance signals and can improve organic rankings. Finally, fixing heading order removes a WCAG 2.1 Level AA failure (Success Criterion 1.3.1, "Info and Relationships"), which is the baseline standard most accessibility audits and legal compliance frameworks reference.

See the complete Heading order guide for every platform and the full background.