How to fix object alt on Webflow

Steps for Webflow

1. In the Webflow Designer, select the Embed element that contains your `<object>` tag (or add one via Add Panel → Components → Embed).
2. Click the Embed element to open its settings and view/edit the raw HTML code field.
3. Add `aria-label="Descriptive text here"` to the `<object>` opening tag in that code field.
4. Alternatively, if the `<object>` is part of a CMS Rich Text field, edit the field content in the CMS collection and switch to HTML view to add the attribute.
5. Publish the site and verify using axe DevTools in the browser.

<object data="product-spec.pdf" type="application/pdf" aria-label="Product specification sheet for Model X (PDF)">
  <a href="product-spec.pdf">Download the Product Specification Sheet for Model X (PDF)</a>
</object>

What is object alt?

The HTML `<object>` tag is used to embed content like PDFs, Flash files, SVGs, or other media directly in a web page. WCAG Success Criterion 1.1.1 ("Non-text Content") requires that every non-text element — including `<object>` embeds — has a meaningful text alternative that describes what it is or what it does. This alternative can be provided via an `aria-label` attribute, an `aria-labelledby` attribute pointing to visible text, or fallback text placed inside the `<object>` tag itself. Without one, the element is invisible to assistive technology.

Screen readers used by blind and low-vision shoppers will skip over or announce an `<object>` element as meaningless — saying something like "unlabelled graphic" or nothing at all — if it has no text alternative. This creates a broken experience for those customers: they may miss a product demo, an embedded PDF data sheet, or a promotional graphic, which can directly cost you sales. Legally, failing WCAG 1.1.1 exposes your store to accessibility complaints and lawsuits under the ADA (US), EAA (EU), AODA (Canada), and equivalent laws in many other countries. Search engines also use text alternatives as indexable content signals, so labelling embedded objects can marginally help SEO for the content they contain.

See the complete Object alt guide for every platform and the full background.