How to fix object alt on Shopify

Steps for Shopify

1. In the Shopify Admin, go to Online Store → Themes → and click 'Customize' (or 'Edit code' for direct file edits).
2. If the <object> is in a theme section or snippet, click 'Edit code', then open the relevant .liquid file under Sections/, Snippets/, or Templates/.
3. Locate the <object> tag in the Liquid/HTML source.
4. Add a `title` attribute: e.g., change `<object data='...' type='...'>` to `<object data='...' type='...' title='Descriptive label here'>`.
5. If the <object> is embedded via a Custom HTML block in the page editor (Online Store → Pages → Edit), switch to the HTML view of the rich-text editor and add the `title` attribute there.
6. Save the file or block, then preview the page and validate with the axe DevTools browser extension.

What is object alt?

An HTML `<object>` element is used to embed content like PDFs, Flash files, SVGs, or other media directly in a web page. WCAG Success Criterion 1.1.1 (Non-text Content) requires that every non-text element — including `<object>` — has a text alternative that describes what it contains or does. When an `<object>` has no `title` attribute and no `aria-label`, screen readers (used by blind and low-vision shoppers) have nothing to announce, so that content is invisible to them. The fix is simple: add a short, descriptive label directly to the element.

Failing WCAG 1.1.1 is one of the most commonly cited violations in accessibility audits and lawsuits — in the US (ADA), EU (EAA/EN 301 549), and other jurisdictions, online stores are increasingly required to be accessible. A missing text alternative on an embedded product brochure, size guide PDF, or interactive viewer means blind customers cannot access that content at all, directly harming conversions and creating legal exposure. Google also uses accessibility signals as a quality indicator, and unresolvable non-text content can limit how well your pages are crawled and understood. Fixing it takes under five minutes per element and eliminates both the compliance risk and the customer experience gap.

See the complete Object alt guide for every platform and the full background.