How to fix role img alt on Wix

Steps for Wix

1. In the Wix Editor, click on the element (icon, vector art, or decorative section) that has been flagged.
2. In the right-hand panel, look for 'Accessibility' settings — Wix exposes a 'What does this element do?' or 'ARIA label' field for many element types.
3. Type a meaningful description in the ARIA label field (e.g. 'Customer review: 5 stars').
4. For Wix Studio or custom-coded Velo components, open the Page Code panel and add the aria-label attribute programmatically: $w('#elementId').setAttribute('aria-label', 'Your description here');
5. For icon elements that are purely decorative, use the Accessibility panel to set them as 'Decorative' (role presentation / aria-hidden).
6. Publish and re-test with the axe browser extension.

What is role img alt?

When a developer uses the HTML attribute `role="img"` on an element that isn't a native `<img>` tag — for example, an icon font character, an SVG group, a `<div>` containing a decorative graphic, or an emoji used as meaningful content — they are telling browsers and assistive technologies "treat this as an image." However, unlike a real `<img>` tag which has an `alt` attribute, these elements have no built-in place to put a text description. The `aria-label` attribute fills that gap: it provides the invisible text label that a screen reader will read aloud instead of the visual graphic. If `aria-label` (or an equivalent like `aria-labelledby`) is missing or empty, the element is announced to blind or low-vision users as an unlabelled image — or skipped entirely — making it meaningless.

WCAG 2.1 Success Criterion 1.1.1 (Level A — the most basic accessibility level) requires that all non-text content has a text alternative. Failing this criterion means your store is inaccessible to the roughly 7–8 million people in the US alone who use screen readers, exposing you to legal risk under the ADA, Section 508, and equivalent laws in the EU (EAA 2025), UK, Australia, and Canada — accessibility lawsuits against ecommerce stores have increased sharply year-over-year. Beyond legal risk, unlabelled icons and graphics mean blind shoppers cannot understand product badges, trust seals, star ratings rendered as icon fonts, or navigation icons — directly harming conversions and checkout completion rates. Google also uses accessibility signals as part of its overall quality assessment, so a deeply inaccessible site can experience reduced crawl quality over time.

See the complete Role img alt guide for every platform and the full background.