Title too short
Quick winFound on 46% of audited stores.
Expand your page title to between 50 and 60 characters so it displays fully in Google search results and gives shoppers a clear reason to click.
What it is
The page title (also called the "title tag") is the clickable blue headline that appears in Google search results for your page. It lives inside your page's HTML as a `<title>` tag and is one of the most prominent signals Google uses to understand what a page is about. A title that is too short — typically under 50 characters — fails to communicate enough about the page, leaving valuable search real estate unused and giving both Google and shoppers less information to work with.
Why it matters
A short title is a missed opportunity on two fronts: ranking signals and click-through rate. Google uses the title to match your page to search queries, so a thin title with few relevant keywords means your page is less likely to appear for the searches that matter to your business. Even when you do rank, a vague or truncated title convinces fewer shoppers to click — directly reducing organic traffic and revenue. Studies consistently show that descriptive, keyword-rich titles in the 50–60 character range earn higher click-through rates than sparse ones. Google may also rewrite an inadequate title with text it pulls from your page, which means your carefully chosen words may never even appear in search results.
How to fix it
- Identify the page whose title is too short (product, category, blog post, homepage, etc.) and note what it currently says.
- Research 1–2 primary keywords that shoppers actually use to find that type of product or content — check Google Search Console's 'Queries' report for ideas.
- Draft a new title that naturally includes those keywords, clearly names the product or page topic, and ideally includes your brand name at the end (e.g., 'Women's Waterproof Hiking Boots — Free Shipping | BrandName').
- Check the character count — aim for 50–60 characters. Use a free title-preview tool to confirm it won't be cut off in search results.
- Save the new title in your platform's SEO settings for that page (see platform steps below).
- After publishing, re-crawl the page in Google Search Console ('URL Inspection → Request Indexing') and monitor impressions and click-through rate over the following 2–4 weeks.
<title>Women's Waterproof Hiking Boots — Free Shipping | BrandName</title>Fix it on your platform
Pick your platform for the exact steps.
How to fix title too short on Shopify
- In the Shopify admin, go to the page you want to edit: Online Store → Pages (for content pages), Products → All Products (for product pages), or Online Store → Navigation → Collections (for collection pages).
- Open the specific page, product, or collection.
- Scroll to the bottom of the edit screen to find the 'Search engine listing preview' section and click 'Edit website SEO'.
- Update the 'Page title' field with your new 50–60 character title.
- Click 'Save'. The change goes live immediately.
How to fix title too short on WooCommerce
- Install the free Yoast SEO or Rank Math plugin if not already active (Plugins → Add New).
- Navigate to the product, page, or post you want to edit (Products → All Products, or Pages, or Posts).
- Open the item in the editor and scroll down to the Yoast SEO / Rank Math meta box.
- Click on the 'SEO title' field inside that meta box and type your new 50–60 character title. The on-screen snippet preview will update in real time.
- Click 'Update' to save the post/product. The title tag is updated immediately.
How to fix title too short on BigCommerce
- Go to the item you want to edit: Products → View (for products), Storefront → Web Pages (for content pages), or Products → Product Categories (for categories).
- Open the specific product, page, or category.
- Click the 'SEO' tab within the editor.
- Update the 'Page Title' field with your new 50–60 character title.
- Click 'Save & Exit'.
How to fix title too short on Wix
- In the Wix Editor, select the page you want to edit from the Pages & Menu panel.
- Click the three-dot menu (···) next to the page name and choose 'SEO Basics' (or open Site → SEO Settings for a site-wide view).
- Update the 'Title tag' field with your new 50–60 character title. Wix shows a live character counter.
- Click 'Save' and then 'Publish' to push the change live.
- For product pages in Wix eCommerce, go to Store Products in your dashboard, open the product, click 'SEO' in the product editor sidebar, and update the title there.
How to fix title too short on Squarespace
- Open the page or product in the Squarespace editor.
- For regular pages: click the gear icon (⚙) on the page in the Pages panel, then select the 'SEO' tab and update 'SEO Title'.
- For product pages: open the product in Commerce → Inventory, click the product, go to the 'SEO' tab, and update the 'SEO Title' field.
- Aim for 50–60 characters; Squarespace shows a character count guideline.
- Click 'Save' — changes publish automatically on your live site.
How to fix title too short on Webflow
- Open the Webflow Designer and select the page you want to edit from the Pages panel.
- Click the gear icon (⚙) next to the page name to open Page Settings.
- In the 'SEO Settings' section, update the 'Title Tag' field with your new 50–60 character title.
- Click 'Save' and then publish the site (Publish → Publish to your domain) for the change to go live.
- For CMS collection items (e.g., products or blog posts), open the CMS Collection, edit the item, and update the 'SEO Title' field in that item's settings panel.
How to fix title too short on Adobe Commerce (Magento)
- Log in to the Admin Panel and navigate to Catalog → Products (for products) or Catalog → Categories (for categories).
- Open the specific product or category.
- Expand the 'Search Engine Optimization' section in the edit form.
- Update the 'Meta Title' field with your new 50–60 character title.
- Click 'Save'. Clear your page cache (System → Cache Management → Flush Cache Storage) for the change to appear immediately.
How to fix title too short on WordPress.org
- Install the Yoast SEO or Rank Math plugin if not already active.
- Edit the page or post in the WordPress block editor (Gutenberg) or classic editor.
- Scroll down to the Yoast SEO / Rank Math panel below the content area.
- Click on the 'SEO title' field and update it with your new 50–60 character title. The snippet preview will update in real time and a colour-coded meter shows title length.
- Click 'Update' or 'Publish' to save.
How to fix title too short on PrestaShop
- Go to the item to edit: Catalog → Products (for products) or Catalog → Categories (for categories).
- Open the item and click the 'SEO' tab.
- Update the 'Meta title' field with your new 50–60 character title.
- Click 'Save'. Clear the store cache under Advanced Parameters → Performance if needed.
How to fix title too short on OpenCart
- In the admin panel, navigate to Catalog → Products (or Categories).
- Open the item and go to the 'SEO' tab (or 'Data' tab depending on version).
- Update the 'Meta Tag Title' field with your new 50–60 character title.
- Click 'Save'.
Does your site have this issue?
Run a free SEOLZ audit to find title too short — and every other issue — across your whole site in minutes.
Scan my site freeFrequently asked questions
What is Title too short?
The page title (also called the "title tag") is the clickable blue headline that appears in Google search results for your page. It lives inside your page's HTML as a `<title>` tag and is one of the most prominent signals Google uses to understand what a page is about. A title that is too short — typically under 50 characters — fails to communicate enough about the page, leaving valuable search real estate unused and giving both Google and shoppers less information to work with.
Why does title too short matter?
A short title is a missed opportunity on two fronts: ranking signals and click-through rate. Google uses the title to match your page to search queries, so a thin title with few relevant keywords means your page is less likely to appear for the searches that matter to your business. Even when you do rank, a vague or truncated title convinces fewer shoppers to click — directly reducing organic traffic and revenue. Studies consistently show that descriptive, keyword-rich titles in the 50–60 character range earn higher click-through rates than sparse ones. Google may also rewrite an inadequate title with text it pulls from your page, which means your carefully chosen words may never even appear in search results.
How do I fix title too short?
Expand your page title to between 50 and 60 characters so it displays fully in Google search results and gives shoppers a clear reason to click.
Authoritative references
- Influence your title links — Google Search Central
- SEO Starter Guide — Google Search Central