Title too long
Quick winFound on 42% of audited stores.
Shorten your page title tag to 60 characters or fewer so it displays in full — not truncated — in Google search results.
What it is
Every webpage has a title tag — a short line of text inside the page's code (e.g., `<title>Women's Running Shoes | Free Shipping | Best Prices</title>`) that tells search engines and browsers what the page is about. Google uses this text as the blue clickable headline shown in search results. When a title exceeds roughly 60 characters (or about 600 pixels wide), Google cuts it off with an ellipsis ("…") — or, worse, rewrites it entirely with text you didn't choose. The 60-character limit is a practical guideline, not a hard rule, because Google measures pixel width — but 60 characters covers the vast majority of cases safely.
Why it matters
A truncated title hides your most important keywords and selling points from shoppers before they ever click. This directly reduces your click-through rate (CTR) from search results — fewer clicks means less organic traffic and fewer sales, even if your rankings stay the same. Google also uses your title as a primary relevance signal, so a bloated or poorly written title can weaken rankings for the keywords you care about. Additionally, if Google decides your title is too long or low-quality, it may silently replace it with text pulled from your page body — text you haven't optimised — robbing you of control over your brand message in search results.
How to fix it
- Audit all page titles that exceed 60 characters — prioritise high-traffic pages like your homepage, category pages, and best-selling product pages first.
- For each page, identify the single most important keyword phrase and the primary action or benefit you want shoppers to see in search results.
- Rewrite the title to lead with the most important keyword, followed by your brand name or a concise differentiator — aim for 50–60 characters total to leave a small safety buffer.
- Remove filler words, redundant brand mentions mid-title, and generic phrases like 'Welcome to' or 'Best prices guaranteed' that consume characters without adding search relevance.
- Preview the rewritten title in a free SERP snippet simulator (search 'SERP preview tool') to confirm it displays without truncation before publishing.
- After publishing, monitor Google Search Console → Search Results → Pages to check whether impressions and CTR improve over the following 4–6 weeks.
<title>Women's Trail Running Shoes | Free Shipping | BrandName</title>
<!-- 55 characters — fits comfortably within the ~60-char limit -->Fix it on your platform
Pick your platform for the exact steps.
How to fix title too long on Shopify
- For a product: go to Products → select the product → scroll to the 'Search engine listing' section at the bottom → click 'Edit' → update the 'Page title' field (character counter shown).
- For a collection: go to Products → Collections → select the collection → same 'Search engine listing' section.
- For a regular page (e.g. About, Contact): go to Online Store → Pages → select the page → 'Search engine listing' section.
- For the homepage: go to Online Store → Preferences → 'Homepage title' field at the top.
- To bulk-edit many products at once, use a Shopify CSV export (Products → Export) — edit the 'SEO Title' column in a spreadsheet, then re-import — or use an app such as Plug In SEO or TinyIMG SEO.
How to fix title too long on WooCommerce
- Install the free Yoast SEO or Rank Math plugin if not already active (Plugins → Add New → search name → Install → Activate).
- For a product: go to Products → All Products → select the product → scroll to the 'Yoast SEO' (or 'Rank Math SEO') meta box → click the 'Google preview' snippet editor → edit the 'SEO Title' field; the colour-coded bar turns green under 60 characters.
- For a category page: go to Products → Categories → hover over the category → click Edit → scroll to the same SEO meta box.
- For other pages/posts: Pages → All Pages → select page → same meta box.
- To bulk-update titles, use Yoast SEO Premium's bulk editor (SEO → Tools → Bulk editor) or Rank Math's built-in bulk editing table.
How to fix title too long on BigCommerce
- For a product: go to Products → View → select the product → click the 'SEO & Sharing' tab → edit the 'Page Title' field.
- For a category: go to Products → Product Categories → select the category → 'SEO' tab → edit 'Category Page Title'.
- For a content page: go to Storefront → Web Pages → select the page → 'SEO' tab → edit 'Page Title'.
- For the homepage: go to Storefront → Home Page → 'SEO' tab → 'Page Title' field.
- BigCommerce shows no live character counter by default; paste your title into a free SERP preview tool before saving to confirm length.
How to fix title too long on Wix
- Open your site in the Wix Editor.
- For any page: click the Pages & Menu icon (left panel) → hover over the page → click the three-dot menu → 'SEO Basics' → edit the 'Title tag' field; Wix shows a live character count and green/yellow/red indicator.
- For a Wix Stores product: go to your Wix Dashboard → Store → Products → select the product → scroll to 'SEO' section → edit 'Page title'.
- For a Wix Blog post: Dashboard → Blog → select post → Settings (gear icon) → SEO tab → 'Title tag'.
- Alternatively, use Wix's built-in SEO tool: Dashboard → Marketing & SEO → Get Found on Google → 'Optimize your pages'.
How to fix title too long on Squarespace
- For a regular page: open Pages panel → hover over the page → click the gear icon → 'SEO' tab → edit the 'SEO Title' field (separate from the page display name).
- For a product (Commerce): go to the Products page in the Pages panel → click the product to edit it → click the gear icon → 'SEO' tab → 'SEO Title'.
- For a blog post: Pages → Blog → click the post → gear icon → 'SEO' tab → 'SEO Title'.
- Squarespace does not show a live character counter; use a SERP preview tool to verify length before saving.
- Note: if the 'SEO Title' field is left blank, Squarespace uses the page/product name — make sure to fill it in explicitly so you control what appears in search results.
How to fix title too long on Webflow
- Open your project in the Webflow Designer.
- For a static page: click the Pages icon (top-left) → hover over the page → click the Settings gear → scroll to 'SEO Settings' → edit the 'Title Tag' field; a live character count is displayed.
- For a CMS Collection item (e.g. a product or blog post): go to the CMS panel → open the Collection → select the item → update the 'SEO Title' field in the item's settings pane.
- To set a default title template for all items in a Collection: CMS → Collection Settings → SEO tab → edit the Title field using dynamic bindings (e.g. {{Name}} – Brand Name) and keep the static text short.
- After editing, publish the site (Publish button, top-right) for changes to go live.
How to fix title too long on Adobe Commerce (Magento)
- For a product: go to Catalog → Products → select the product → expand the 'Search Engine Optimization' section → edit the 'Meta Title' field.
- For a category: Catalog → Categories → select the category → 'Search Engine Optimization' tab → edit 'Meta Title'.
- For a CMS page: Content → Pages → select the page → expand 'Search Engine Optimization' section → edit 'Meta Title'.
- To set a global title suffix/prefix (which adds to every title and can push you over 60 chars): Stores → Configuration → Catalog → Catalog → Product Listings → 'Title Suffix' / 'Title Prefix' — keep these very short or remove them.
- For bulk updates across many products, use a CSV import: System → Data Transfer → Import → Entity Type: Products — populate the 'meta_title' column and import.
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Scan my site freeFrequently asked questions
What is Title too long?
Every webpage has a title tag — a short line of text inside the page's code (e.g., `<title>Women's Running Shoes | Free Shipping | Best Prices</title>`) that tells search engines and browsers what the page is about. Google uses this text as the blue clickable headline shown in search results. When a title exceeds roughly 60 characters (or about 600 pixels wide), Google cuts it off with an ellipsis ("…") — or, worse, rewrites it entirely with text you didn't choose. The 60-character limit is a practical guideline, not a hard rule, because Google measures pixel width — but 60 characters covers the vast majority of cases safely.
Why does title too long matter?
A truncated title hides your most important keywords and selling points from shoppers before they ever click. This directly reduces your click-through rate (CTR) from search results — fewer clicks means less organic traffic and fewer sales, even if your rankings stay the same. Google also uses your title as a primary relevance signal, so a bloated or poorly written title can weaken rankings for the keywords you care about. Additionally, if Google decides your title is too long or low-quality, it may silently replace it with text pulled from your page body — text you haven't optimised — robbing you of control over your brand message in search results.
How do I fix title too long?
Shorten your page title tag to 60 characters or fewer so it displays in full — not truncated — in Google search results.
Authoritative references
- Influence your title links — Google Search Central
- SEO Starter Guide — Google Search Central