How to fix title too long on BigCommerce
Shorten your page title tag to 60 characters or fewer so it displays in full — not truncated — in Google search results.
Steps for BigCommerce
- For a product: go to Products → View → select the product → click the 'SEO & Sharing' tab → edit the 'Page Title' field.
- For a category: go to Products → Product Categories → select the category → 'SEO' tab → edit 'Category Page Title'.
- For a content page: go to Storefront → Web Pages → select the page → 'SEO' tab → edit 'Page Title'.
- For the homepage: go to Storefront → Home Page → 'SEO' tab → 'Page Title' field.
- BigCommerce shows no live character counter by default; paste your title into a free SERP preview tool before saving to confirm length.
<title>Women's Trail Running Shoes | Free Shipping | BrandName</title>
<!-- 55 characters — fits comfortably within the ~60-char limit -->What is title too long?
Every webpage has a title tag — a short line of text inside the page's code (e.g., `<title>Women's Running Shoes | Free Shipping | Best Prices</title>`) that tells search engines and browsers what the page is about. Google uses this text as the blue clickable headline shown in search results. When a title exceeds roughly 60 characters (or about 600 pixels wide), Google cuts it off with an ellipsis ("…") — or, worse, rewrites it entirely with text you didn't choose. The 60-character limit is a practical guideline, not a hard rule, because Google measures pixel width — but 60 characters covers the vast majority of cases safely.
A truncated title hides your most important keywords and selling points from shoppers before they ever click. This directly reduces your click-through rate (CTR) from search results — fewer clicks means less organic traffic and fewer sales, even if your rankings stay the same. Google also uses your title as a primary relevance signal, so a bloated or poorly written title can weaken rankings for the keywords you care about. Additionally, if Google decides your title is too long or low-quality, it may silently replace it with text pulled from your page body — text you haven't optimised — robbing you of control over your brand message in search results.
See the complete Title too long guide for every platform and the full background.
Not sure if your BigCommerce store has this?
Run a free SEOLZ audit — we’ll find title too long and every other issue across your whole site.
Scan my site free