How to fix title too long on Adobe Commerce (Magento)

Steps for Adobe Commerce (Magento)

1. For a product: go to Catalog → Products → select the product → expand the 'Search Engine Optimization' section → edit the 'Meta Title' field.
2. For a category: Catalog → Categories → select the category → 'Search Engine Optimization' tab → edit 'Meta Title'.
3. For a CMS page: Content → Pages → select the page → expand 'Search Engine Optimization' section → edit 'Meta Title'.
4. To set a global title suffix/prefix (which adds to every title and can push you over 60 chars): Stores → Configuration → Catalog → Catalog → Product Listings → 'Title Suffix' / 'Title Prefix' — keep these very short or remove them.
5. For bulk updates across many products, use a CSV import: System → Data Transfer → Import → Entity Type: Products — populate the 'meta_title' column and import.

<title>Women's Trail Running Shoes | Free Shipping | BrandName</title>
<!-- 55 characters — fits comfortably within the ~60-char limit -->

What is title too long?

Every webpage has a title tag — a short line of text inside the page's code (e.g., `<title>Women's Running Shoes | Free Shipping | Best Prices</title>`) that tells search engines and browsers what the page is about. Google uses this text as the blue clickable headline shown in search results. When a title exceeds roughly 60 characters (or about 600 pixels wide), Google cuts it off with an ellipsis ("…") — or, worse, rewrites it entirely with text you didn't choose. The 60-character limit is a practical guideline, not a hard rule, because Google measures pixel width — but 60 characters covers the vast majority of cases safely.

A truncated title hides your most important keywords and selling points from shoppers before they ever click. This directly reduces your click-through rate (CTR) from search results — fewer clicks means less organic traffic and fewer sales, even if your rankings stay the same. Google also uses your title as a primary relevance signal, so a bloated or poorly written title can weaken rankings for the keywords you care about. Additionally, if Google decides your title is too long or low-quality, it may silently replace it with text pulled from your page body — text you haven't optimised — robbing you of control over your brand message in search results.

See the complete Title too long guide for every platform and the full background.