How to fix title too long on Webflow

Steps for Webflow

1. Open your project in the Webflow Designer.
2. For a static page: click the Pages icon (top-left) → hover over the page → click the Settings gear → scroll to 'SEO Settings' → edit the 'Title Tag' field; a live character count is displayed.
3. For a CMS Collection item (e.g. a product or blog post): go to the CMS panel → open the Collection → select the item → update the 'SEO Title' field in the item's settings pane.
4. To set a default title template for all items in a Collection: CMS → Collection Settings → SEO tab → edit the Title field using dynamic bindings (e.g. {{Name}} – Brand Name) and keep the static text short.
5. After editing, publish the site (Publish button, top-right) for changes to go live.

<title>Women's Trail Running Shoes | Free Shipping | BrandName</title>
<!-- 55 characters — fits comfortably within the ~60-char limit -->

What is title too long?

Every webpage has a title tag — a short line of text inside the page's code (e.g., `<title>Women's Running Shoes | Free Shipping | Best Prices</title>`) that tells search engines and browsers what the page is about. Google uses this text as the blue clickable headline shown in search results. When a title exceeds roughly 60 characters (or about 600 pixels wide), Google cuts it off with an ellipsis ("…") — or, worse, rewrites it entirely with text you didn't choose. The 60-character limit is a practical guideline, not a hard rule, because Google measures pixel width — but 60 characters covers the vast majority of cases safely.

A truncated title hides your most important keywords and selling points from shoppers before they ever click. This directly reduces your click-through rate (CTR) from search results — fewer clicks means less organic traffic and fewer sales, even if your rankings stay the same. Google also uses your title as a primary relevance signal, so a bloated or poorly written title can weaken rankings for the keywords you care about. Additionally, if Google decides your title is too long or low-quality, it may silently replace it with text pulled from your page body — text you haven't optimised — robbing you of control over your brand message in search results.

See the complete Title too long guide for every platform and the full background.