How to fix page unreachable on BigCommerce

Steps for BigCommerce

1. In the BigCommerce control panel, go to Storefront → Web Pages (or Products / Categories) and confirm the page is set to visible/active.
2. For broken URLs, go to Server Settings → 301 Redirects to create redirects from old broken paths to correct live pages.
3. Check Storefront → robots.txt — BigCommerce allows editing robots.txt under Storefront → robots.txt in newer versions. Remove any Disallow rules blocking important pages.
4. For structured data, BigCommerce themes (Cornerstone) include basic Product schema by default. To extend it or add FAQPage schema, edit the relevant Handlebars template files in Storefront → My Themes → Edit Theme Files (e.g., templates/pages/product.html) and add a JSON-LD script block.
5. Alternatively, use a third-party SEO app from the BigCommerce App Marketplace (e.g., 'StoreSEO') to manage schema without code edits.
6. Submit the fixed URL in Google Search Console and confirm with the Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Product",
  "name": "Your Product Name",
  "description": "A clear description of the product.",
  "offers": {
    "@type": "Offer",
    "priceCurrency": "USD",
    "price": "29.99",
    "availability": "https://schema.org/InStock",
    "url": "https://www.yourstore.com/products/your-product"
  }
}
</script>

What is page unreachable?

When a page is "unreachable," it means search engine crawlers and AI answer engines cannot access it — the page either returns an error (like a 404 or 500), is blocked by robots.txt, requires a login, or has a technical redirect problem. In the context of Answer Engine Optimization (AEO), an unreachable page cannot be read, indexed, or cited by AI-powered search features (like Google's AI Overviews, Bing Copilot, or ChatGPT search). Even if a page exists on your site and looks fine to a visitor, a crawler hitting a wall means that page is invisible to the entire AI and search ecosystem.

AI answer engines and search crawlers can only surface content they can actually access and parse. If your product pages, FAQ pages, or category pages are unreachable, they will never appear in AI-generated answers, rich results, or organic search listings — meaning you lose traffic that your competitors will capture instead. A blocked or broken page also cannot benefit from any structured data (schema markup) you've added to it, since the data is never read. Over time, a pattern of unreachable pages can damage your site's overall crawl health and authority, dragging down rankings for every page — costing you real revenue. There may also be accessibility and legal implications if critical pages (such as returns policies or accessibility statements) are inaccessible.

See the complete Page unreachable guide for every platform and the full background.