How to fix domain expiry on Wix Studio

Steps for Wix Studio

1. Same domain management location as Wix: account avatar → Domains for Wix-registered domains.
2. For client sites managed in Wix Studio, check each site's domain settings individually under the site dashboard → Domain.

What is domain expiry?

Every domain name (e.g. yourstore.com) has an expiry date — the date your registration ends and the name becomes available for anyone else to buy. Registrars (the companies that sell domains) require you to renew periodically, typically every 1–10 years. Most registrars offer an auto-renew feature that charges your payment card automatically before the expiry date. If auto-renew is off and you miss the deadline, your domain enters a grace or redemption period before it is released to the public — during which your store goes completely offline.

An expired domain is an instant, total outage: your store URL stops resolving, every page returns an error, and all sales stop — often within hours of expiry. Google treats a domain that goes offline as a significant negative signal and can rapidly drop your rankings; recovering lost positions after a prolonged outage can take weeks or months. Worse, cybersquatters and brand-hijackers actively monitor expiring domains and will register yours the moment it is released, potentially holding it for ransom or using it to deceive your customers. For an established store, losing a domain even temporarily can cost far more in lost revenue and recovery effort than years of renewal fees.

See the complete Domain expiry guide for every platform and the full background.