How to fix duplicate title on Webflow
Write a unique, descriptive title tag for every page on your store so no two pages share the same title.
Steps for Webflow
- Open the Webflow Designer.
- For static pages: select the page in the Pages panel (left sidebar), click the Settings icon (gear) next to the page name, and update the 'Title Tag' field under the 'SEO Settings' section.
- For CMS collection pages (e.g. products, blog posts): open the Collection in the CMS panel → go to Collection Settings → find the 'Title Tag' field and use a dynamic field binding (e.g. bind to the 'Name' field plus a static suffix like ' | My Store') so every item generates a unique title automatically.
- For the site-wide default fallback: Project Settings → SEO → 'Default Meta Title' — this only applies when no page-level title is set, so ensure every template has its own binding.
- Publish the site after making changes, then verify in a browser tab or with Google Search Console's URL Inspection tool.
<title>Women's Running Shoes – Lightweight & Cushioned | YourStoreName</title>What is duplicate title?
A title tag is the short text that appears as the clickable blue headline in Google search results and in the browser tab when someone visits your page. Every page on your store has one, and it lives in the HTML `<head>` section as `<title>Your Page Name</title>`. A "duplicate title" means two or more of your pages use exactly the same title text — Google and other search engines see them as potentially interchangeable, which hurts both pages.
Google uses the title tag as one of the strongest signals to understand what a page is about — if two pages share a title, Google may struggle to decide which one to show for a given search query, effectively making both pages compete against each other (a problem called keyword cannibalization). Duplicate titles also reduce click-through rates in search results because shoppers see identical headlines and can't tell which link leads to what they actually want. In practice this means less organic traffic to both pages. Google's own guidance explicitly states that every page should have a unique, descriptive title; failing to do so is one of the most commonly cited on-page SEO mistakes.
See the complete Duplicate title guide for every platform and the full background.
Not sure if your Webflow store has this?
Run a free SEOLZ audit — we’ll find duplicate title and every other issue across your whole site.
Scan my site free