How to fix duplicate title on Adobe Commerce (Magento)
Write a unique, descriptive title tag for every page on your store so no two pages share the same title.
Steps for Adobe Commerce (Magento)
- For individual products: go to Catalog → Products, open the product, expand the 'Search Engine Optimization' section, and enter a unique value in the 'Meta Title' field.
- For categories: Catalog → Categories → select a category → expand 'Search Engine Optimization' → edit 'Meta Title'.
- For CMS pages: Content → Pages → open the page → expand 'Search Engine Optimization' → edit 'Meta Title'.
- For site-wide title suffix/prefix: Stores → Configuration → Catalog → Catalog → Product Fields Auto-generation — set the 'Meta Title' mask using variables like {{name}} to auto-populate unique titles from product names.
- For the store's title suffix: Stores → Configuration → General → Design → HTML Head → 'Default Title' and 'Title Suffix' — this appends your brand name automatically.
- For bulk updates across a large catalog, use a CSV import (System → Data Transfer → Import) with the 'meta_title' column populated per product, or use a third-party SEO extension (e.g. Mageworx SEO Suite).
<title>Women's Running Shoes – Lightweight & Cushioned | YourStoreName</title>What is duplicate title?
A title tag is the short text that appears as the clickable blue headline in Google search results and in the browser tab when someone visits your page. Every page on your store has one, and it lives in the HTML `<head>` section as `<title>Your Page Name</title>`. A "duplicate title" means two or more of your pages use exactly the same title text — Google and other search engines see them as potentially interchangeable, which hurts both pages.
Google uses the title tag as one of the strongest signals to understand what a page is about — if two pages share a title, Google may struggle to decide which one to show for a given search query, effectively making both pages compete against each other (a problem called keyword cannibalization). Duplicate titles also reduce click-through rates in search results because shoppers see identical headlines and can't tell which link leads to what they actually want. In practice this means less organic traffic to both pages. Google's own guidance explicitly states that every page should have a unique, descriptive title; failing to do so is one of the most commonly cited on-page SEO mistakes.
See the complete Duplicate title guide for every platform and the full background.
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