How to fix duplicate title on Wix
Write a unique, descriptive title tag for every page on your store so no two pages share the same title.
Steps for Wix
- Open the Wix Editor for your site.
- Click the page you want to edit in the Pages & Menu panel (left sidebar), then click the three-dot menu → SEO Basics (or go to Pages & Menu → select page → Settings → SEO).
- Update the 'Title tag' field to a unique, descriptive title for that specific page.
- For online store product pages: go to your Wix Dashboard → Store Products → click a product → scroll to the SEO section at the bottom → edit 'Page Title'.
- For collection/category pages: Dashboard → Store → Categories → select a category → SEO section → 'Page Title'.
- Use Wix's SEO Settings (Dashboard → Marketing & SEO → SEO Tools → SEO Settings) to set up default title patterns for product and collection page types, ensuring dynamic pages always produce unique titles.
<title>Women's Running Shoes – Lightweight & Cushioned | YourStoreName</title>What is duplicate title?
A title tag is the short text that appears as the clickable blue headline in Google search results and in the browser tab when someone visits your page. Every page on your store has one, and it lives in the HTML `<head>` section as `<title>Your Page Name</title>`. A "duplicate title" means two or more of your pages use exactly the same title text — Google and other search engines see them as potentially interchangeable, which hurts both pages.
Google uses the title tag as one of the strongest signals to understand what a page is about — if two pages share a title, Google may struggle to decide which one to show for a given search query, effectively making both pages compete against each other (a problem called keyword cannibalization). Duplicate titles also reduce click-through rates in search results because shoppers see identical headlines and can't tell which link leads to what they actually want. In practice this means less organic traffic to both pages. Google's own guidance explicitly states that every page should have a unique, descriptive title; failing to do so is one of the most commonly cited on-page SEO mistakes.
See the complete Duplicate title guide for every platform and the full background.
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