How to fix duplicate title on BigCommerce
Write a unique, descriptive title tag for every page on your store so no two pages share the same title.
Steps for BigCommerce
- For products: go to Products → View, open a product, select the 'Other Details' tab, and edit the 'Page Title' field under SEO.
- For categories: go to Products → Product Categories, open the category, and edit the 'Page Title' field under the SEO section.
- For standard pages: go to Storefront → Web Pages, open the page, and edit the 'Page Title' field.
- For the homepage: go to Storefront → Web Pages → Home Page and edit its SEO title.
- For theme-level templates, go to Storefront → Themes → Advanced → Edit Theme Files. In templates/layout/base.html (or similar), locate the {{#block 'head'}} section and ensure the {{title}} Handlebars variable is used so each page outputs its own stored title.
- Use the BigCommerce bulk import/export (Products → Export) to update the 'Meta Keywords Title' column in a spreadsheet for large catalogs, then re-import.
<title>Women's Running Shoes – Lightweight & Cushioned | YourStoreName</title>What is duplicate title?
A title tag is the short text that appears as the clickable blue headline in Google search results and in the browser tab when someone visits your page. Every page on your store has one, and it lives in the HTML `<head>` section as `<title>Your Page Name</title>`. A "duplicate title" means two or more of your pages use exactly the same title text — Google and other search engines see them as potentially interchangeable, which hurts both pages.
Google uses the title tag as one of the strongest signals to understand what a page is about — if two pages share a title, Google may struggle to decide which one to show for a given search query, effectively making both pages compete against each other (a problem called keyword cannibalization). Duplicate titles also reduce click-through rates in search results because shoppers see identical headlines and can't tell which link leads to what they actually want. In practice this means less organic traffic to both pages. Google's own guidance explicitly states that every page should have a unique, descriptive title; failing to do so is one of the most commonly cited on-page SEO mistakes.
See the complete Duplicate title guide for every platform and the full background.
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