How to fix images missing alt bulk on PrestaShop

Steps for PrestaShop

1. Go to Catalog → Products → edit a product → Images tab. Click each image; you will see language-specific 'Caption' fields — fill these in as they serve as the alt text.
2. For the product listing (category pages), the alt text is pulled from the image caption automatically by the default theme. If your custom theme overrides this, check `themes/YOUR-THEME/templates/catalog/_partials/product-cover-thumbnails.tpl` and ensure `{$product.cover.legend}` or `{$product.cover.alt}` is assigned to the `alt` attribute.
3. Clear the SmartCache: Advanced Parameters → Performance → Clear cache, then verify in DevTools.

What is images missing alt bulk?

Alt text (alternative text) is a short written description placed inside an image's HTML tag that explains what the image shows. When a page has dozens or hundreds of images missing alt text, it almost always means the root template — the product page layout, collection grid, or blog post design — is generating image tags without the `alt` attribute filled in. Fixing the template fixes every image it produces in one go, rather than editing each image individually.

Google explicitly uses alt text to understand image content and rank images in Google Images search — a meaningful source of free organic traffic for product-heavy stores. Pages where the majority of images have no alt text send a weak content signal to Google, which can suppress rankings for the entire page, not just the images. Beyond SEO, missing alt text is a WCAG 2.1 accessibility failure: screen-reader users — including those with visual impairments — cannot understand your product images at all, exposing your store to accessibility complaints and, in some jurisdictions, legal liability. Fixing this at the template level is a single change with store-wide impact across every page that template renders.

See the complete Images missing alt bulk guide for every platform and the full background.