How to fix missing h1 on BigCommerce

Steps for BigCommerce

1. **Product pages:** Admin → Catalog → Products → click the product → the 'Product Name' field renders as the H1 in Cornerstone and most themes. Verify in Stencil theme file 'templates/components/products/product-view.html' that the name is inside `<h1 itemprop="name">`.
2. **Category pages:** Admin → Catalog → Product Categories → click the category → the 'Category Name' field is the H1. In the theme, check 'templates/pages/category.html'.
3. **Custom pages (Web Pages):** Admin → Storefront → Web Pages → click the page → ensure the 'Page Name' or a heading within the content editor is set as H1. In the WYSIWYG editor, highlight the top line, open the paragraph style dropdown, and select 'Heading 1'.
4. **Theme customisation:** Admin → Storefront → My Themes → Advanced → Edit Theme Files → locate the relevant template and ensure the title variable is wrapped in `<h1>` tags.
5. Verify with browser Dev Tools (right-click → Inspect) after publishing.

<h1>Women's Running Shoes</h1>

What is missing h1?

An H1 is the main heading on a webpage — the HTML tag that looks like `<h1>Your Page Title</h1>`. Think of it as the "headline" of a newspaper article: it tells both visitors and search engines what the page is about at a glance. Every meaningful page on your store — your homepage, collection/category pages, product pages, blog posts, and landing pages — should have exactly one H1. When that tag is missing, the page has no declared headline at all.

Google uses headings, especially the H1, as a strong signal to understand a page's topic and match it to relevant search queries — a missing H1 means you're leaving that signal blank and may rank lower for your target keywords. Shoppers scanning your page also rely on a clear headline to instantly confirm they've landed in the right place; without it, they're more likely to bounce, costing you sales. Screen readers used by visually impaired customers depend on H1 tags for navigation, so a missing H1 creates an accessibility barrier that could expose you to legal risk in jurisdictions with accessibility laws (e.g., ADA, EAA). Fixing missing H1s is one of the highest-ROI on-page SEO tasks because it's quick to implement and the impact on rankings and user experience is immediate.

See the complete Missing h1 guide for every platform and the full background.