How to fix og url mismatch on Wix

Steps for Wix

1. In the Wix Editor, click on the page you want to update in the Pages panel.
2. Go to Pages → (hover the page) → Settings → SEO tab → scroll down to 'Social share preview / Open Graph'. Wix automatically sets og:url to the page's canonical URL from this panel.
3. If pages are showing a wrong og:url, check whether you have a Wix app or custom code widget injecting a conflicting tag: go to Add Apps → Manage Apps and review any SEO or social-meta apps.
4. For Wix stores, go to the relevant product/collection page, open its SEO settings, and verify the Social Preview section shows the correct page URL.
5. Use Wix's built-in SEO Wiz or the Google tag manager integration if you need more granular control, but for most cases the per-page Social Preview settings are sufficient.
6. After saving, use the Facebook Sharing Debugger to scrape a product and a static page to confirm og:url is correct.

What is og url mismatch?

The `og:url` tag is a small piece of HTML in your page's `<head>` that tells social networks, messaging apps, and AI systems the "true" address of a page when someone shares it. When this tag is missing or set to a site-wide default (for example, always pointing to your homepage), every single page on your site tells the world it lives at the wrong address. A correct `og:url` should always equal the canonical URL of the exact page it appears on — never a template value, never your homepage, never an alternate URL.

When `og:url` mismatches the canonical URL, shares on Facebook, LinkedIn, Slack, WhatsApp, and other platforms create links that point to the wrong page — sending potential customers somewhere they didn't expect, or even to a 404. AI tools that cite your content (ChatGPT, Perplexity, Bing Copilot) read Open Graph data to form citations; a wrong `og:url` means citations and backlinks generated from shared content point to the incorrect URL, splitting your link equity and diluting your rankings. For ecommerce specifically, a product link shared by a happy customer that resolves to the homepage instead of that product costs you direct conversions. Search engines also use Open Graph data as a consistency signal; persistent mismatches can reduce crawl trust in your canonical declarations.

See the complete Og url mismatch guide for every platform and the full background.