How to fix page not found on WooCommerce
Fix broken internal links pointing to pages that return a 404 error by either removing those links or setting up a 301 redirect from the missing URL to the correct replacement page.
Steps for WooCommerce
- Install the free 'Redirection' plugin (by John Godley) from WordPress.org if not already active: Plugins → Add New → search 'Redirection' → Install & Activate.
- Go to Tools → Redirection → Add New. Enter the old broken URL in 'Source URL' and the correct destination in 'Target URL'. Make sure the redirect type is '301 - Moved Permanently'. Click 'Add Redirect'.
- To fix the internal links in page/post content, go to Pages or Posts, open the editor for each affected page, and update or remove the broken link in the block editor or Classic Editor.
- For broken links in menus, go to Appearance → Menus, find and update the affected menu item URL, and save.
- For broken links in widgets or theme files, edit via Appearance → Widgets or directly in the theme PHP/template files (requires FTP or file manager access).
- Verify with the Redirection plugin's log (Tools → Redirection → Log) — it will show the 301 being served successfully.
What is page not found?
A 404 ("Page Not Found") error means a URL on your store no longer exists — but other pages on your site still link to it. Every time a shopper or search engine follows one of those links, they hit a dead end instead of useful content. This can happen when you delete a product, rename a collection, restructure your URLs, or migrate to a new platform without properly redirecting old addresses.
Search engines like Google treat 404 pages as dead ends: any ranking authority ("link equity") that flowed through those internal links is wasted instead of boosting the destination page. Googlebot also has a limited crawl budget — time spent re-crawling broken URLs is time not spent discovering your new or best-selling pages, which can slow indexing and hurt rankings. For shoppers, clicking a link and landing on a 404 page destroys trust, interrupts the purchase journey, and directly costs you sales. If enough 404s accumulate, Google can downgrade its overall assessment of your site's quality.
See the complete Page not found guide for every platform and the full background.
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