How to fix seo category empty on Squarespace

Steps for Squarespace

1. To ADD products: Pages panel → click your Store page → click the empty category folder → Add products or drag existing products into that category.
2. To NOINDEX: Pages panel → hover the store category page → gear icon (Settings) → SEO tab → paste <meta name='robots' content='noindex'> into 'Page Header Code Injection' → Save. (Requires a Business plan or higher for code injection.)
3. To HIDE from nav: Pages panel → drag the category page from the main navigation into the 'Not Linked' section so it no longer appears in menus but still exists, or delete it outright.
4. To DELETE and REDIRECT: Pages panel → hover the page → Settings → delete. Then go to Settings → Advanced → URL Redirects → add a 301 from the old path to the parent store or relevant category.

<meta name="robots" content="noindex, follow">

What is seo category empty?

A category (also called a collection) page on your store currently lists zero products. This means the page exists and is publicly accessible — Google can find and visit it — but there is nothing on it for shoppers or search engines to engage with. It's essentially a dead end: a page with a heading, maybe a description, and a blank product grid.

Google classifies pages with little or no meaningful content as "thin content," which can drag down the overall quality signal of your entire site — not just that single page. Empty category pages waste your crawl budget (the limited number of pages Google will visit on your site), meaning important, revenue-generating pages may be crawled less often. They also make your store look unfinished to shoppers who land on them, killing conversions. If enough thin pages accumulate, Google may reduce your store's rankings across the board. Fixing or hiding empty categories protects your organic traffic and keeps shoppers from bouncing.

See the complete Seo category empty guide for every platform and the full background.