How to fix seo facet url not canonicalized on Adobe Commerce (Magento)

Steps for Adobe Commerce (Magento)

1. In the Admin Panel, go to Stores → Configuration → Catalog → Catalog → Search Engine Optimization.
2. Set 'Use Canonical Link Meta Tag for Categories' to 'Yes'. This tells Magento to output a canonical pointing to the clean category URL on all filtered/layered-navigation variants.
3. Also set 'Use Canonical Link Meta Tag for Products' to 'Yes' for product pages.
4. For pagination: Magento by default sets canonical on paginated pages to page 1. Confirm this is working by viewing source on /category?p=3 and checking the canonical value.
5. If you use custom layered navigation extensions (Amasty Improved Navigation, Mirasvit Layered Navigation, etc.), check their SEO settings panel for a 'Canonical URL' option — most expose this as a toggle.
6. Clear the full-page cache after making changes: System → Cache Management → Flush Magento Cache. Then verify with Google Search Console URL Inspection.

What is seo facet url not canonicalized?

When shoppers filter your product listings by size, colour, price, or sort order — or browse to page 2, 3, etc. — your store generates a new URL for each combination (e.g. `/collections/hoops?color=red&sort=price` or `/collections/hoops?page=5`). These "facet URLs" display largely the same products as the base category page, making them near-duplicate pages. A canonical tag is a small piece of HTML that tells Google: "Treat THIS page as the authoritative, indexable version — not the one you just crawled." Pointing every facet URL's canonical back to the clean category URL (e.g. `/collections/hoops`) is the standard, Google-recommended way to handle this.

Without canonical tags, Google may index hundreds or thousands of near-identical filter and pagination URLs instead of your core category pages — diluting the ranking signals (links, authority, clicks) that should be concentrated on those pages. Crawl budget is wasted on low-value filter combinations, meaning new or updated products get discovered more slowly. Duplicate content confusion can push the wrong URL into search results, giving shoppers a paginated or pre-filtered page that looks broken. Fixing canonicals consolidates ranking signals onto your clean category pages, improves crawl efficiency, and protects your organic traffic from unnecessary duplication penalties.

See the complete Seo facet url not canonicalized guide for every platform and the full background.