How to fix thin content on Adobe Commerce (Magento)

Steps for Adobe Commerce (Magento)

1. Log in to the Admin Panel → Catalog → Products → click 'Edit' on the thin product.
2. Expand the 'Content' section. Write your full product description in the 'Description' field (the main WYSIWYG editor). Use the 'Short Description' field for a 2–3 sentence teaser shown in listing pages.
3. For category pages: Catalog → Categories → select the category → expand the 'Content' tab → add descriptive text in the 'Description' field and ensure 'Display Mode' is set to 'Static Block and Products' or 'Description and Products' so the text appears.
4. For CMS pages: Content → Pages → click 'Edit' → expand the 'Content' section and add text in the Page Builder or WYSIWYG editor.
5. Clear the full-page cache after saving: System → Cache Management → Flush Magento Cache — otherwise your changes won't appear on the storefront.

What is thin content?

Thin content refers to any page that has very little written text — typically fewer than 300 words — giving search engines almost nothing to analyse, understand, or match to a customer's search query. This includes product pages with only a one-line description, category pages with just a grid of images, blog posts that are barely a paragraph, and landing pages filled mostly with visuals. The word count alone isn't a magic rule, but it's a reliable signal that a page hasn't given shoppers (or Google) enough information to feel confident about what the page is and why it's valuable.

Google explicitly warns that low-quality, thin pages can drag down the perceived quality of your entire site — not just individual pages — which can suppress your rankings across the board and reduce the organic traffic that drives free sales. Thin product pages also convert poorly because shoppers who can't find enough details (materials, sizing, use-cases, FAQs) lose trust and leave without buying. Competitor sites with richer, more helpful content will consistently outrank you for the same keywords, meaning you're handing free customers to rivals. For stores running Google Shopping or Performance Max campaigns, thin landing pages also lower Quality Scores and raise ad costs.

See the complete Thin content guide for every platform and the full background.