How to fix aria command name on BigCommerce

Steps for BigCommerce

1. Go to Storefront → My Themes → click Customize on the active theme, or click Advanced → Edit Theme Files to access the raw Handlebars/HTML files.
2. Find the template file containing the problematic element (e.g. templates/components/header/navigation.html or templates/components/cart/preview.html).
3. Add `aria-label="Descriptive action"` to the element. For SVG icons embedded inline, add `aria-hidden="true"` to the `<svg>` tag and insert a visually-hidden `<span>` with the label text.
4. Save and push changes, then use the BigCommerce Theme Preview and run axe DevTools to confirm the fix.

<!-- BEFORE: icon-only button with no accessible name -->
<button role="button">
  <svg aria-hidden="true" focusable="false">...</svg>
</button>

<!-- AFTER option 1: aria-label on the button -->
<button aria-label="Add to cart">
  <svg aria-hidden="true" focusable="false">...</svg>
</button>

<!-- AFTER option 2: visually-hidden text inside the button -->
<button>
  <svg aria-hidden="true" focusable="false">...</svg>
  <span class="sr-only">Add to cart</span>
</button>

<!-- CSS for .sr-only (visually hidden but readable by screen readers) -->
<style>
.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0,0,0,0);
  white-space: nowrap;
  border: 0;
}
</style>

What is aria command name?

Every interactive element on your site that acts as a button, link, or menu item must have a text label that screen readers can announce to the user. When these elements use ARIA roles (like `role="button"`, `role="link"`, or `role="menuitem"`) but have no visible text, no `aria-label`, and no `aria-labelledby` pointing to descriptive text, screen readers have nothing to say — so blind and low-vision shoppers hear only "button" or "link" with no context. The WCAG 4.1.2 criterion (Name, Role, Value) requires that all user interface components have a programmatically determinable name. An "aria-command-name" failure means one or more of these elements on your store is completely unlabelled for assistive technology.

Screen reader users — a significant and legally protected segment of online shoppers — cannot understand or activate unlabelled controls, directly costing you sales and causing cart abandonment. In many jurisdictions (including the US under the ADA and the EU under the European Accessibility Act), inaccessible e-commerce sites expose store owners to lawsuits, regulatory fines, and reputational damage. Beyond legal risk, Google's algorithms increasingly factor in accessibility signals, and a better-structured, labelled site typically earns stronger crawlability and engagement metrics. Fixing this issue removes a hard blocker for disabled shoppers and demonstrates your commitment to an inclusive customer experience.

See the complete Aria command name guide for every platform and the full background.