How to fix aria roles on Wix

Steps for Wix

1. Open the Wix Editor for your site. Click on the element flagged with an invalid ARIA role.
2. Open the element's Settings panel (the gear icon or right-click → Settings). Look for an 'Accessibility' section — Wix exposes an 'ARIA label' and sometimes a 'role' field here for certain elements.
3. If you added a custom role via Wix's Developer Tools (Velo), open the Code panel (turn on Developer Mode via Settings → Developer Tools) and search your page code or site code for `role` attributes set programmatically, then correct them.
4. For Wix apps (e.g., Wix Bookings, Wix Stores widgets), invalid roles within the app's own rendered HTML cannot be edited directly — submit a bug report to Wix Support with the specific element and role value.
5. Re-publish your site and verify with the axe DevTools browser extension.

<!-- ❌ INVALID — role value does not exist in WAI-ARIA spec -->
<div role="card">Featured Product</div>
<nav role="navagation">...</nav>
<div role="flyout">...</div>

<!-- ✅ VALID — use correct WAI-ARIA role or native HTML element -->
<div role="region" aria-label="Featured Product">Featured Product</div>
<nav>...</nav>  <!-- <nav> has implicit role="navigation" — no role attr needed -->
<div role="dialog" aria-modal="true" aria-label="Quick view">...</div>

What is aria roles?

ARIA roles are special HTML attributes (e.g., `role="button"`) that tell screen readers and other assistive technologies what an element *is* and how it should behave. The WAI-ARIA specification defines a strict list of allowed role values — words like `button`, `navigation`, `dialog`, `alert`, `banner`, etc. An invalid ARIA role means you've used a value that doesn't exist in that list (for example, a typo like `role="navagation"`, an invented word like `role="card"`, or an outdated value). When a role is invalid, assistive technology simply ignores it, stripping away the accessibility context you intended to provide. WCAG Success Criterion 4.1.2 (Name, Role, Value) requires that all user interface components have roles that can be understood by assistive technology.

Screen reader users — who are often customers with visual impairments — rely entirely on ARIA roles to understand your page's structure and interactive elements. An invalid role means a screen reader may announce an element incorrectly (e.g., as plain text instead of a button), or skip it entirely, making menus, modals, forms, and key navigation landmarks unusable. This creates a direct barrier for disabled shoppers, exposes your store to legal risk under laws like the ADA (US), AODA (Canada), EAA (EU), and UK Equality Act, and can result in costly litigation or regulatory complaints. Google also uses accessibility signals as part of its quality assessments, so pages with broken ARIA markup can underperform in organic search compared to well-structured competitors.

See the complete Aria roles guide for every platform and the full background.