How to fix aria tooltip name on BigCommerce

Steps for BigCommerce

1. In your BigCommerce Admin, go to Storefront → My Themes → click Customize on your active theme → click Advanced → Edit Theme Files.
2. Search template files (templates/components/ and templates/pages/) for 'role="tooltip"'.
3. Open the relevant Handlebars (.html) file and add descriptive text content inside the tooltip element, or add an aria-label attribute: <span role="tooltip" aria-label="Compare products">Compare</span>.
4. If tooltips are rendered by a widget or third-party script injected via Script Manager (Storefront → Script Manager), edit that script to include aria-label on all tooltip elements.
5. Save and publish the theme, then verify with a screen reader or axe browser extension.

<div role="tooltip" id="wishlist-tip" aria-label="Add to wishlist">
  Add to wishlist
</div>

<!-- OR using aria-labelledby -->
<div role="tooltip" id="shipping-tip" aria-labelledby="shipping-tip-text">
  <span id="shipping-tip-text">Free shipping on orders over $50</span>
</div>

What is aria tooltip name?

A tooltip is a small pop-up element that appears when a user hovers over or focuses on something — think of the little "Add to wishlist" bubble that appears when you hover over a heart icon. In HTML, these are built using `role="tooltip"`. The problem flagged here (WCAG 4.1.2) is that your tooltip element has no accessible name — in other words, the tooltip contains no text (or the text is hidden from assistive technology), so a screen reader has nothing to read aloud. An accessible name is simply the label a screen reader announces when it reaches that element.

Screen-reader users — who may be blind, have low vision, or rely on keyboard-only navigation — depend entirely on accessible names to understand what a tooltip communicates. Without one, the tooltip is completely silent: the user either hears nothing or hears a meaningless "tooltip" announcement with no content. This is a direct failure of WCAG 2.1 Success Criterion 4.1.2 (Name, Role, Value), which is a Level AA requirement that governs legal accessibility compliance in the US (ADA), EU (EAA), UK (PSBAR), and many other jurisdictions. Inaccessible tooltips create real legal exposure for your business and exclude a significant portion of potential customers. Fixing them improves trust, usability, and demonstrates commitment to inclusive commerce.

See the complete Aria tooltip name guide for every platform and the full background.