How to fix button name on Wix

Add a descriptive, screen-reader-accessible name to every button on your site so assistive technology users know what each button does.

Steps for Wix

  1. Open the Wix Editor for your site. Click on the icon button or element you need to fix.
  2. In the element's settings panel, look for 'Settings' → 'Accessibility' or the 'Accessible Name' field that Wix exposes for buttons and interactive elements. Enter a clear, descriptive label (e.g. 'Open navigation menu').
  3. For Wix stores, go to the store's product page in the Editor, click on the Add to Cart or other store buttons, open Settings, and check the Accessibility/ARIA label field.
  4. If the button is inside a Wix App or block that does not expose an accessibility label field, report it via Wix Support — some app elements cannot be customized directly. As a workaround, replace the icon button with a text button where possible.
  5. For custom HTML embedded via Wix's HTML iframe embed widget, edit your custom code directly in the widget's HTML editor and add the aria-label attribute to the button markup.
  6. Preview the site and test with a screen reader to confirm the label is announced correctly.
Official Wix documentation ↗

What is button name?

Every button on a webpage must have an "accessible name" — a short piece of text that describes what the button does. This name is what screen readers announce aloud when a blind or low-vision user navigates to that button. An accessible name can come from visible text inside the button (e.g. "Add to Cart"), an `aria-label` attribute, or a linked text element. When a button has no accessible name — for example it contains only an icon or an image with no alt text — screen readers may announce it as simply "button," leaving users with no idea what it does. WCAG Success Criterion 4.1.2 (Name, Role, Value) requires all interactive controls to have a programmatically determinable name.

Screen reader users — a significant and growing segment of online shoppers — cannot use your store if they cannot identify your buttons. A "Search," "Add to Cart," or "Checkout" button with no accessible name is effectively invisible to them, directly costing you sales and customers. Beyond conversions, accessibility failures like this create real legal exposure: lawsuits under the ADA (US), the European Accessibility Act (EU), and equivalent laws worldwide increasingly target e-commerce stores. Google also uses accessibility signals as a proxy for page quality, so fixing these issues can contribute positively to your organic search rankings and Core Web Vitals scores. Fixing unnamed buttons is one of the highest-impact, lowest-effort accessibility improvements you can make.

See the complete Button name guide for every platform and the full background.

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