How to fix svg img alt on Wix

Add a meaningful text alternative to every SVG image so screen readers can describe it to visually impaired shoppers.

Steps for Wix

  1. In the Wix Editor, click on the SVG element (vector art, icon, or logo) on your page to select it.
  2. In the element settings panel, look for 'Accessibility' settings (available on most elements via the right-click menu > Accessibility, or the element's Settings panel). Enter a descriptive label in the 'ARIA Label' field.
  3. For SVGs added as Vector Art from the Wix library: right-click the element > Accessibility Settings > fill in the 'Label (aria-label)' field with a meaningful description.
  4. For purely decorative SVGs, set the element's role to 'None / Decorative' in the same Accessibility Settings panel, which causes Wix to render it with `aria-hidden="true"`.
  5. If you are using Wix Studio (advanced), you can directly set ARIA attributes in the Properties panel under Accessibility for each element.
  6. Publish the site and verify with an accessibility checker tool or browser extension.
Official Wix documentation ↗

What is svg img alt?

SVG files are vector images often used for logos, icons, badges, and illustrations on ecommerce sites. Unlike a regular `<img>` tag which has an `alt` attribute, an inline SVG element needs its own internal mechanism to carry a text description — either a `<title>` element nested inside it, an `aria-label` attribute on the `<svg>` tag itself, or a reference to external text via `aria-labelledby`. Without one of these, a screen reader either skips the image entirely or reads out meaningless code, leaving blind and low-vision shoppers without context for what the image conveys. WCAG Success Criterion 1.1.1 ("Non-text Content") requires that all meaningful images have a text alternative.

Screen readers are used by millions of shoppers with visual impairments, and an SVG without a text alternative is completely invisible to them — a missing logo, an unreadable trust badge, or a broken call-to-action icon. This directly harms conversions and user experience for a significant customer segment. From a legal standpoint, failing WCAG 1.1.1 is one of the most commonly cited violations in ADA and AODA accessibility lawsuits and demand letters targeting online stores; remediating it proactively protects you from costly litigation. Google's crawlers also partially interpret accessibility markup, so well-labelled SVG images can contribute to better understanding of your page content.

See the complete Svg img alt guide for every platform and the full background.

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