How to fix invalid rating value on Wix

Steps for Wix

1. Wix injects AggregateRating structured data automatically for Wix Stores products when reviews exist and the Wix Reviews app is installed and active.
2. In your Wix dashboard, go to App Market and confirm 'Wix Reviews' (or 'Product Reviews') is installed on your store.
3. Open a product page in the Editor and confirm reviews are enabled for that product — some products may have reviews toggled off individually.
4. If you have added custom structured data via Wix's 'Add Structured Data Markup' panel (Settings → Advanced → Structured Data Markup), review that custom JSON-LD and correct or remove any ratingValue: 0 entries. Suppress the AggregateRating block entirely if the product has no reviews.
5. For Wix Studio / custom Velo code, locate the structured data injected via $w.onReady or wixSeo.setStructuredData and apply the same conditional: only include AggregateRating when reviewCount > 0 and ratingValue >= 1.
6. Publish your site changes and validate in the Google Rich Results Test.

What is invalid rating value?

Structured data is hidden code on your product pages that tells search engines facts about your store — things like star ratings, prices, and product names. The `AggregateRating` block specifically communicates your average customer rating. The `ratingValue` field inside that block must be a real number (e.g. 4.3) that falls between the declared minimum and maximum rating values — typically 1 to 5. When it is missing, set to 0, left blank, or formatted incorrectly, search engines consider the entire rating block invalid.

A valid `AggregateRating` is what earns you gold star snippets in Google Search results — those eye-catching stars visible directly on the results page before a shopper even clicks. Stores with star snippets consistently see higher click-through rates, which drives more organic traffic and sales. An invalid or zero `ratingValue` means Google ignores your rating markup entirely, stripping those stars from your listing and handing the visual advantage to competitors. For Answer Engine Optimisation (AEO), valid rating structured data also influences how AI-powered answer engines and shopping assistants surface and rank your products in direct answers.

See the complete Invalid rating value guide for every platform and the full background.