How to fix missing schema localbusiness on Wix
Add a LocalBusiness JSON-LD schema block to your store so search engines and AI assistants can surface your business name, address, phone number, and hours in rich results and answer boxes.
Steps for Wix
- In the Wix Editor, open the page where you want the schema (homepage recommended).
- Click the '+' Add button → More → HTML iframe — BUT for JSON-LD the correct path is: go to your site's Dashboard → Marketing & SEO → SEO Tools → Structured Data Markup (if available on your plan).
- For full control: Dashboard → Settings → Custom Code → Add Code → choose 'Head' placement → 'All Pages' → paste the full <script type='application/ld+json'>…</script> block → click Apply.
- Wix Business & eCommerce plans also offer a built-in Local SEO tool under Marketing & SEO → Local SEO that auto-generates LocalBusiness schema from your business info — fill in Name, Address, Phone there first.
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Your Store Name",
"url": "https://www.yourstore.com",
"logo": "https://www.yourstore.com/logo.png",
"image": "https://www.yourstore.com/storefront.jpg",
"telephone": "+1-555-000-0000",
"email": "hello@yourstore.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main Street",
"addressLocality": "City",
"addressRegion": "ST",
"postalCode": "00000",
"addressCountry": "US"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
"opens": "09:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "10:00",
"closes": "16:00"
}
],
"sameAs": [
"https://www.facebook.com/yourpage",
"https://www.instagram.com/yourhandle"
]
}What is missing schema localbusiness?
Schema markup is a standardised way of telling search engines — and the AI systems that power tools like Google's AI Overviews, ChatGPT, and Bing Copilot — exactly what your business is: your name, address, phone number, opening hours, and more. LocalBusiness schema is a specific vocabulary from Schema.org that wraps all of that information in a machine-readable JSON-LD script tag placed in your site's HTML. Without it, search engines have to guess these details by reading your page text, and they often get it wrong or skip you entirely.
Stores that have a physical location or serve a defined geographic area can appear in Google's local Knowledge Panel, map packs, and AI-generated answer boxes — high-visibility placements that drive foot traffic and online sales with zero ad spend. Missing LocalBusiness schema means your competitors who do have it are more likely to be chosen as the authoritative answer when a potential customer asks "shoe stores near me" or "best coffee shop in [city]." It also powers voice-search results on Alexa, Siri, and Google Assistant, which increasingly rely on structured data. Adding it is a genuine competitive advantage that can show measurable lifts in impressions and clicks within weeks of Google recrawling your site.
See the complete Missing schema localbusiness guide for every platform and the full background.
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